Twitter: SMO Best Practice or Passing Fad?

  Written by on March 11, 2009


Twitter…what? Just when you think you’ve found the ultimate internet marketing tool, a viral media wizard…a social networking authority – the dishing begins! It’s undeniable that Twitter has ushered in a completely new era in microblogging and social media development.  Yet while ‘twittering’ and ‘tweeting’ has fast becoming a mainstream mode of sharing information, there is suddenly a rising media backlash aimed at disproving the idea that Twitter is – to be modest – the next best thing! 


Do the naysayers know something we don’t?  Or are they just feeling left out? Jon Stewart of The Daily Show recently gave Twitter a good fist shake.



What comes through loud and clear is that those who don’t use it – haven’t! To the uninitiated (or unmotivated) user, Twitter can seem confusing and puzzling. But honestly – with all the twittering and tweeting going on in the halls of Congress – how hard can it be?

Twitter has taken the world of social networking and social media optimization to a new level. Twitterers (Tweeters? Twits? Twerps?) joyfully share everything from what they’re doing at any given moment to the branding of goods and services that is cheap and effective 140 characters at a time!  The truth is that building an online network has never been easier or more fun, with millions signing up to take part in the real-time phenom and no end of the growth in sight. And the real key: Twitter is being found in Google search  more and more frequently.


Yes, real time inclusion can lead to frivolous or mundane messaging. But the real gem that twinkles through all the perceived ‘warts’ on the Twitter bandwagon is the fact that Twitter is definitely here to stay! It’s easy to use, highly relevant and it offers an opportunity for small businesses and large to take advantage of an incredible internet marketing environment.


If you’re using it, you already know. If not, companies like Mannix Marketing, Inc. offer social media optimization development plans that include a brand-building environment on Twitter as part of their basic social media optimization package. So, no matter what the tweet-phobes may say, it’s a good thing!

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About Mannix Marketing

Mannix Marketing, Inc. started as a one-woman company in 1996 with one goal in mind -- to get YOU found on the web! Since then, the company has grown into a thriving, award-winning digital marketing agency with over thirty experienced designers, developers and marketing professionals, all dedicated to helping your business succeed online. From responsive website designs, to SEO, to Inbound Marketing techniques, to regional tourism guides -- whether your marketing goals are local or national, niche or broad, Mannix Marketing can help you reach them. YOUR success is OUR success.

5 thoughts on “Twitter: SMO Best Practice or Passing Fad?

  1. Twitter is definitally here to stay! It is another tool in the Social Networking arsonal – and like the other tools has a specific function and purpose.

    Good to see you at my seminar today!

  2. Thanks, Melissa for your comment! Twitter is undeniably a social media giant with huge power and potential. Interesting to see new scripts now unfolding that incorporate tweets into Google searches…will be interesting to see where that goes!

    Great presentation on LinkedIn today! I would've stuck around to chat, but I had to rush back up north for a meeting. Next time :)

  3. Great Blog Sarah, this makes me laugh – when I started this business in 1996, everyone warned me that the internet was "just a fad" and that I shouldn't put all my eggs in that basket. Just yesterday, a client asked isn't this SMO thing just a fad… to which I replied, absolutely not!

    I absolutely love this part "But honestly – with all the twittering and tweeting going on in the halls of Congress – how hard can it be?". So TRUE!!!

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