Category: Pay-Per-Click

If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all the time, the ability to market to segmented audiences whenever the need arises is […]

Don’t Let OTAs Brandjack Your Direct Bookings

“Letting the OTA bid on your brand is like giving Expedia their own check-in desk at your hotel.” Del Ross, Senior Advisor, McKinsey & Company Any hotel manager in their right mind would not allow Expedia to take over their front desk. Yet, when it comes to your branded search results—the front-desk of the online […]

Should I Use SEO Or PPC For My Business?

Dani Martindale

A common question we get from clients is which method is best: paying for leads/sales via pay per click (PPC) campaigns, or cultivating those leads/sales naturally via search engine optimization (SEO)? This question is very important, as it compares two of the most common digital marketing strategies: paid search and organic search. What is the […]

AdWords says Goodbye to AdWords Ads on Right Hand of SERPs

Google Says Goodbye to Ads on the Right Hand Side of SERPs

As reported by Search Engine Watch, Google will no longer be showing ads on the right hand side of its search engine results pages or SERPs for desktop searches. In other words, this means that from this point forward, Google Ads will only appear at the top and bottom of the SERPs for desktop searches worldwide. In […]

Demystifying Google AdWords Quality Score & The Factors That Affect It

Demystifying Your Google Ads Quality Score & The Factors That Affect It

If you’re running a Google Ads account for your business then you’ve probably wondered about your Google Ads Quality Score and how it can affect the success of your campaigns. In this article, I’ll provide an overview of the Ads Quality Score, explain what factors can influence your score, and offer a few actionable tips designed to […]

What Are Google Ads Extensions?

For those with an active Google Ads account, being up to speed on the power of ad extensions could have a huge impact on your business. If you are not ready to absorb the knowledge associated with ad extensions quite yet, you may be interested in reading up on what exactly is Google Ads. Back […]

How To Reach Mobile Users With Google Ads Search Ads

Are your Google Ads Search ads reaching mobile users? In this article, I’ll delve into why it’s so important to reach mobile searchers and provide tips on how to optimize your Ads Search ads for mobile devices. If you’re new to Google Ads, you may want to start with one of my previous blog posts to learn some of the […]

business woman making common adwords mistakes in shock

The 5 Most Common Mistakes Your Company Is Making With Google Ads

A well-managed Google Ads account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your Ads account could quickly turn into a marketing initiative that ends up costing you more than it brings in. In this post, I’ll outline the 5 most common mistakes we’re seeing companies make […]

How Much Does Google Ads Cost?

If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much Google Ads will cost you. As with most business expenditures, one of the goals of using Google Ads is to be able to show a return on […]

What is Google Ads (and How Can It Help My Business)?

One of the most common questions companies ask when considering a paid search program is: “What is Google Ads?” To understand if Google Ads might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.

What To Know About Upcoming Changes To AdWords Close Variant Keyword Matching

UPDATE, 9/23/14: It looks like Google has made this change live to Ads. So being aware of what the change means is more important now. If you have an Ads account, this is a must read article. Later this month Google will be removing the option to have your Ads campaigns opt out for showing […]

Retargeting – What Is It?

Have you heard the term ‘retargeting’ recently and wondered what it was? Whether it was something that you should be incorporating into the marketing plan for your business? Or is it something you’ve known about for a bit, but assumed it was difficult to get started or an expensive investment? This article is designed to […]

How To Increase Your Quality Score: 3 Tips!

If you’re familiar with PPC then you know about Quality Score and about the great importance of Quality Score on your cost per click (CPC). Having a HIGH Quality Score can save up to 50% of the CPC. This CPC bonus can yield savings on cost per acquisition (CPA) up to 80%. To sum it […]

How to Link Your Google Analytics to Your Google Ads Account

The idea behind linking your Google Analytics account to your Ads account is that it helps you analyze where people who click on your ads go once they reach your website. This information is useful because it can assist you in improving your ads and your website. Let’s get started! The first step is to […]

What is PPC?

PPC, or “Pay-Per-Click” is also referred to “paid search”, “cost per click” and “search engine marketing”. Pay per Click refers to the method of payment you use to pay for your online advertising. Google PPC is the most popular, but paid search is also available on the search engine Bing and others. Paid search advertising […]

How to Choose a PPC Firm

We’ve written previously about why paid search marketing, or PPC, can benefit your business. We refer you to that post if you want to learn more about PPC. This post is for those who know they will include PPC in their marketing efforts, and are looking for outside help in getting started and maintaining a […]

Top 5 Benefits of Rich Media Ads

Have you ever come to a website and seen an ad that expands when you hover over it, or an ad in the corner that you can peel back to reveal more of the message? These are called rich media ads and they can be a very powerful online advertising medium. Did you know rich […]

New Features In Google Ads

For those of you who search in Google regularly, you may have seen some branding changes over the past week or two that offer a stark contrast to the Google that we have become accustomed to – black top navigation bar, the url above the page description on results pages, and no blue in the […]

Why Paid Search Is Important To Your Business

One thing we don’t talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this means Google AdWords or Microsoft Search Advertising (Bing and Yahoo!). And there are a number of reasons […]

Online Display Advertising: The “Conversion Assistant”

I feel bad for display advertising. It gets a bad reputation for being an underperformer. In reality, however, it is a secret marketing gem that has proven itself a team player helping to boost web traffic, brand recognition, conversions, and sales.

Universal Search’s Affect on PPC

If you’ve been keeping up on our blog you’ve probably heard of Universal Search by now, where on the search engine results page (SERP) you’ll find pictures, videos and other vertical search results where once only web page listings resided (if you are not familiar with Universal Search, here is a good article on what […]

Ads vs AdSense

Recently one of our designers ask me “What’s the difference between ‘Ads’ and ‘AdSense?’” With it being so long since I had to actually articulate the differences, it took me a bit to come up with a simple answer that made sense. Basically I said that Ads is for those looking to promote and advertise […]

Google AdSense Changes

Unlike other Google products, changes to AdSense and the AdSense platform are not all that frequent. Two of the most impactful changes over the past few years were the introduction of Native Ads (Summer 2017) and Auto Ads (Winter 2018). Native Ads were launched so that ads on your website would provide visitors a better […]

“Killer Tip” for Google AdSense

I’ve read THE ebook (I’m of course referring to Dr. Adsense), I’ve implemented his strategies … and I’ve watched my personal ctr go from a 7.0% to a 14.3%. This is thrilling to track! And just when I thought it couldn’t get any better, I came across the article I’m about to share with you […]

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