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Link Marketing & PPC

Bing! You're It: Can Microsoft's Newest Search Engine Rival The Beast?

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Bingo…I mean Bing is the latest edition claimed to be the newest, greatest…next best search engine to rival the undeniable king, Google. Bing.com is on scheduled to replace Live.

Have you checked this new search engine out yet? Do you like it? Let us know what you think of this latest search platform. I was pleasantly surprised, actually, and plan on investigating it further. Bing offers us searchers categorized listings and if you hover over certain links, you will see ‘more …

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Penetrating the Google Ten Pack

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The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide a deeper analysis for you.

In this image, you can see where the Ten Pack is located on the Google Search Results Page. If your site …

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Universal Search's Affect on PPC

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If you’ve been keeping up on our blog you’ve probably heard of Universal Search by now, where on the search engine results page (SERP) you’ll find pictures, videos and other vertical search results where once only web page listings resided (if you are not familiar with Universal Search, here is a good article on what it is). This feature within the search engines is meant to enhance the searchers experience by providing the most relevant results to their …

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Posted Under: Link Marketing & PPC

Link Exchange Pages – The SEO Dinosaur?


Building the list of quality incoming links to your site is extremely important in bolstering your websites ‘weight’ and validity with the search engines. For a long time, links or resource pages were an important component of successful SEO. As an SEO specialist, I used to see countless linking requests in my inbox every single day. Now, not so much!  Today, the social media bookmarking and fast-moving viral marketing environments have sent “traditional” link development the way of the dinosaur. …

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Marketing Your New Website


Have you recently had a new website go live? If so, now is not the time to sit back and relax. Just putting your site live and not promoting is a sure way for it to get lost in the crowded world on the internet. But there are many ways of advertising your site and having a quality site for them to visit.  Here are several ways to help promote your site as well as some tips on upkeep and …

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Google AdSense Changes

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Google recently made some changes to their Adsense program. This article from Kevin Lee does a nice job of summarizing the changes and potential strategies to consider. One point was made very clear:

Even if you have good organic SEO position, it isn’t enough. If you aren’t in PPC search results, chances are your competition is and will grab some of the valuable clicks you need for your business.


"Killer Tip" for Google AdSense

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I’ve read THE ebook (I’m of course referring to Dr. Adsense), I’ve implemented his strategies … and I’ve watched my personal ctr go from a 7.0% to a 14.3%. This is thrilling to track! And just when I thought it couldn’t get any better, I came across the article I’m about to share with you all. Another “Killer Tip” for Google Adsense!

For anyone reading who is affected by Diabetes, please visit the site I created for my daughter who was …

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Paid Links and Google's Take

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From Matt Cutts Blog –

http://www.mattcutts.com/blog/text-links-and-pagerank/

let me talk about why we consider it outside our guidelines to get PageRank via buying links. Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search. Selling links muddies the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results. When the …

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Rejection #2! PR Too Low For Some

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Rejection hurts … especially if it’s not warranted. I received another rejection from a highly relevant site who informed me in no uncertain terms that he only exchanges links with sites that hold a PR of 5 or higher. My site just wasn’t good enough ….. or was it??

I took this rejection notice personally, so I decided to educate anyone reading with the following information.

What is PageRank? Page Rank is a formula that Google developed to qualify a website. To …

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Double Check Your 3-way Link requests

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We’ve received several requests recently for three way link exchanges that are complete spam. Earlier, I wrote how 3-way link exchanges help the site they are intended to help – the site you are being asked to link to… but do little to help your site. Usually it will be a request for a link from “Boring-Useless-Web-Directory.com” to your site in exchange for a link from your small, concise, topic-matching resource page to their site.

These requests however, appear to be …

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