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Link Marketing & PPC

Link Exchange Pages – The SEO Dinosaur?


Building the list of quality incoming links to your site is extremely important in bolstering your websites ‘weight’ and validity with the search engines. For a long time, links or resource pages were an important component of successful SEO. As an SEO specialist, I used to see countless linking requests in my inbox every single day. Now, not so much!  Today, the social media bookmarking and fast-moving viral marketing environments have sent “traditional” link development the way of the dinosaur. …

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Marketing Your New Website


Have you recently had a new website go live? If so, now is not the time to sit back and relax. Just putting your site live and not promoting is a sure way for it to get lost in the crowded world on the internet. But there are many ways of advertising your site and having a quality site for them to visit.  Here are several ways to help promote your site as well as some tips on upkeep and …

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Google AdSense Changes

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Google recently made some changes to their Adsense program. This article from Kevin Lee does a nice job of summarizing the changes and potential strategies to consider. One point was made very clear:

Even if you have good organic SEO position, it isn’t enough. If you aren’t in PPC search results, chances are your competition is and will grab some of the valuable clicks you need for your business.


"Killer Tip" for Google AdSense

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I’ve read THE ebook (I’m of course referring to Dr. Adsense), I’ve implemented his strategies … and I’ve watched my personal ctr go from a 7.0% to a 14.3%. This is thrilling to track! And just when I thought it couldn’t get any better, I came across the article I’m about to share with you all. Another “Killer Tip” for Google Adsense!

For anyone reading who is affected by Diabetes, please visit the site I created for my daughter who was …

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Paid Links and Google's Take

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From Matt Cutts Blog –

http://www.mattcutts.com/blog/text-links-and-pagerank/

let me talk about why we consider it outside our guidelines to get PageRank via buying links. Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search. Selling links muddies the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results. When the …

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Rejection #2! PR Too Low For Some

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Rejection hurts … especially if it’s not warranted. I received another rejection from a highly relevant site who informed me in no uncertain terms that he only exchanges links with sites that hold a PR of 5 or higher. My site just wasn’t good enough ….. or was it??

I took this rejection notice personally, so I decided to educate anyone reading with the following information.

What is PageRank? Page Rank is a formula that Google developed to qualify a website. To …

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Double Check Your 3-way Link requests

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We’ve received several requests recently for three way link exchanges that are complete spam. Earlier, I wrote how 3-way link exchanges help the site they are intended to help – the site you are being asked to link to… but do little to help your site. Usually it will be a request for a link from “Boring-Useless-Web-Directory.com” to your site in exchange for a link from your small, concise, topic-matching resource page to their site.

These requests however, appear to be …

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Google AdWords Seminars Coming Soon to a City Near You

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Setting up a Google AdWords campaign is not as simple as it used to be. In the good ‘ol days, you used to be able to choose your keywords, set your budget, write an ad or two and hope for the best. But as AdWords has evolved, it has gotten much more complex with new features and has become more recognized as a tool that can be maximized and manipulated for effective advertising. The evolution has left some beginners and …

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The Quest For Good Links: Small Budgets And Bad Neighborhoods

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Hi –

I am doing my own SEO. I run a small business and no offense – but I can’t afford the prices most companies charge. I’m working on improving my link popularity and I keep reading about bad neighborhoods. Don’t link to a bad neighborhood. Don’t let a bad neighborhood link to you. And I’ve read a lot of different theories about what a bad neighborhood IS… some articles make it sound like you shouldn’t even exchange links! I read …

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Google Defines Its 'Link' Policy

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Google’s webmaster guidelines are a great reality check for newbie optimizers when it comes to separating the wheat from the chaff. Recently, Google added some information on Link Schemes to their webmaster guidelines that is worth a read. In a nutshell:

Create Good content – make your site ‘link worthy’
Use common sense when linking out – ask yourself – will this benefit my site users?
Build a quality site and link to quality sites
Avoid ‘exchanging links’ just to ‘get’ a link. If …

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