Email Spam Filter Trigger Words To Avoid In Your E-Campaigns

  Written by on August 20, 2009

SPAM

So you’re doing the right thing… You’re creating non-spam e-campaigns and sending to a list of subscribers who have given you permission to send to them… Then why are your messages getting caught up in spam filters?

The most common culprit would be the words that you are using in the subject line of your e-campaigns. There are actually certain spam filter “trigger” words, which are words and combinations of words that are identified as being most commonly used in spam messages. These add spam points to your email when being received by your subscribers, and if your points are too high, your message will get blocked. In other words, if your e-campaign “looks” like a spam message, it could get caught in spam filters, even if you are following all the rules.

So… wondering which words and phrases to avoid? Have a look…

100 Spam Trigger Words & Phrases To Avoid

(Note: I am going to assume you are not using words like sex, Viagra and other spam filter trigger words in an honest e-campaign, so obvious ones like that have been intentionally left out of this list.)

#1
100% satisfied
4U
Accept credit cards
Act Now!
Additional Income
Affordable
All natural
All new
Amazing
Apply online
Bargain
Best price
Billing address
Buy direct
Call
Call free
Can’t live without
Cards Accepted
Cents on the dollar
Check
Claims
Click / Click Here / Click Below
Click to remove
Compare rates
Congratulations
Cost / No cost
Dear friend
Do it today
Extra income
For free
Form
Free and FREE
Free installation
Free leads
Free membership
Free offer
Free preview
Free website
Full refund
Get it now
Giving away
Guarantee
Here
Hidden
Increase sales
Increase traffic
Information you requested
Insurance
Investment / no investment
Investment decision
Legal
Lose
Marketing
Marketing solutions
Message contains
Money
Month trial offer
Name brand
Never
No gimmicks
No Hidden Costs
No-obligation
Now
Offer
One time / one-time
Opportunity
Order / Order Now / Order today / Order status
Orders shipped by priority mail
Performance
Phone
Please read
Potential earnings
Pre-approved
Price
Print out and fax
Profits
Real thing
Removal instructions
Remove
Risk free
Sales
Satisfaction guaranteed
Save $
Save up to
Search engines
See for yourself
Serious cash
Solution
Special promotion
Success
The following form
Unsolicited
Unsubscribe
Urgent
US dollars
Wife
Win
Winner
Work at home

Bottom line: Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it!

Related Reading…

More email marketing tips >>

Posted Under: Email Marketing
Tags:

About Destiny Malone

Since Destiny joined the Mannix Marketing team in 2007, her writing-intensive background, editing expertise, marketing skills and SEO experience have helped her manage our diverse team of regional guide writers and designers. Her skills are reflected in the success of Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com, Adirondack.net and others. Destiny also oversees the corresponding email newsletters and social media profiles for each region on Facebook, Twitter, Pinterest and more. A natural-born writer, she knows how to connect with each audience and formulates messages that resonate and go viral across the different platforms. Destiny graduated with a BA in Communications from Russell Sage College in Troy, NY.

16 thoughts on “Email Spam Filter Trigger Words To Avoid In Your E-Campaigns

  1. Great list. We can testify to that fact that using "free" and anything will likely land an email in junk. Here's some others: SEO, advertising, marketing, free, sales, offer, proposal, SEM, PPC,

  2. Great article, but ** ROTF-LOL **, looks like most of your respondents, here, slipped through YOUR anti-spam filtering!

    ** LOL **

    Ya might want to update your spam filtering too!

    – Just a crazy thought!

  3. Hi,

    Thank you for your info, it was super helpful. All my test mails went into junk folder prior to reading your list, I removed the words you recommended and walah, next mail straight to mail box, many many thanks.

  4. why the heck some of these words are considered as spam, who the hell is decided that these are spam words(some of these)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>