M2Con Digital Marketing Conference

M2Con Marketing Conference- 2016 PhotoDiscover the Best Ways to Reach & Engage Your Customers

Are you looking for a marketing conference that cuts through the fluff and gives you practical advice that you can start applying right away?

M2Con is an information-packed 1-day marketing conference where you’ll discover the latest marketing and branding techniques that can help you reach and engage customers.

Designed for business owners, executives, marketers, and communications professionals of small and medium sized businesses who want to increase sales, this event is chock-full of the latest marketing trends and techniques, hands-on tactical advice, and real-world examples of how to engage more customers through social media marketing, search engine optimization (SEO), online advertising, branding, and more!

Conference Details

  • Date: Wednesday, October 19th 2016
  • Time: 10:30am – 5:00pm (sign-in opens at 10:00am)
  • Location: Fort William Henry Hotel & Conference Center (Lake George, NY)

Choose from Morning, Afternoon, or Full Day tickets (Please note: Seating is limited)

M2Con Agenda

Get ready for a jam-packed day of learning and inspiration! We’re cramming tons of information into this 1-day event to help you get a grip on the trends and tactics that can improve your marketing and sales.

Improve Your Facebook Marketing: Getting More Likes and Increasing Your Reach

10:30 – 10:55am
More than ever before, customers are turning to social media to discover and evaluate businesses before they even decide to make a purchase. During this session, you’ll receive a set of actionable Facebook marketing tips that can help you increase engagement, get more fans, utilize video with Facebook LIVE, and ultimately increase your reach to get more customers!
Amberly Rundell – Digital Marketing Strategist, Mannix Marketing

4 Ways to Advertise on Facebook: Which One is BEST for You?

11:00 – 11:25pm
Have you noticed a decrease in engagement on your Facebook page? Now that Facebook has changed their algorithm, your posts only reach an average of 1% of your fans. The good news is that you can beat the algorithm with just a small monthly ad budget and a strategic approach to Facebook advertising. Discover the 4 key advertising options on Facebook and how Facebook advertising can help target your offer to the right audience and attract more customers!
Amberly Rundell – Digital Marketing Strategist, Mannix Marketing

Win with Instagram: Gain Followers and Engage Your Audience

11:30 – 11:55am
With over 400 million users, Instagram has built a dominant social networking site that’s capturing the attention of a very big audience. This creates a time-sensitive opportunity for businesses to join the conversation where people are spending their time and attention. If you want to win with Instagram, you need to have more than just great images! In this session, you’ll discover powerful secrets for reaching a younger audience, building a following, and engaging potential customers on one of the world’s most popular social networks.
Scott Stevens – Social Media Manager, Mannix Marketing

Creating a Website that Converts Lookers to Bookers and Browsers to Buyers

12:00 – 12:25pm
Customers are browsing your website, but if your website hasn’t been designed for “conversions” (and doesn’t have these critical pieces of information) then you’re likely missing out on tons of opportunities to convert lookers to bookers and browsers to buyers. In this session, you’ll discover the most important parts of every website so that you can build trust, improve conversions, and get more business!
Jeremy Abel – Director of Corporate Marketing, Mannix Marketing


12:30 – 1:25pm
NY Deli Buffet: Soup du jour, garden salad, potato salad, macaroni salad, sliced turkey, ham and roast beef, American and Swiss cheese, Adirondack chicken salad, tuna salad, lettuce, tomato, sliced red onion, mayonnaise and deli mustard, pickles, white, wheat and rye bread with carrot cake.

Keep the conversation going over lunch! We’ll have designated tables where you can discuss topics such as social media, SEO and digital marketing, and more with speakers, strategists, and fellow attendees.

What the Heck is “Native Advertising” (and Why Should You Care)?

1:30 – 2:05pm
What is “native advertising,” and how can this powerful new advertising technique be used to grow your brand and sales? This presentation is designed to show you what native advertising is, featuring a variety of examples to demonstrate how rethinking your ad strategy can help you build attention and interest around your offers.
Valleri James – Director of Sales & Digital Strategy, Mannix Marketing

The “Write” Way to Success: Tips for Creating Attention-Grabbing Content

2:10 – 2:40pm
Write your way to marketing success with these 18 tips that will help “non-writers” find their creative voice and craft compelling content that connects buyers with your brand.
Sara Mannix – Founder & President, Mannix Marketing

Creative Placemaking: How Brand Consistency can Improve Market Share

2:45 – 3:15pm

The practice of brand consistency and repeat impressions is a business all of its own. Learn how your logo, website, ad campaigns, and even the looks of your business space can give your business a substantial competitive advantage.
Sean Magee- Principal, Brand Strategy, Trampoline Design

How to Get Found in the Search Results

3:20 – 3:55pm

People are searching for hotels, restaurants, and local businesses right from their smartphone and clicking on the results that immediately grab their attention. Find out what you need to get found in the local search results, stand out from the competition, earn a 5-star reputation, and how your local listings can dramatically affect your reputation and inquiries.
Sara Mannix – Founder & President, Mannix Marketing

Happy Hour

4:00 – 5:00pm
Drink, laugh, and mingle with some new connections!

One-on-One Marketing Consultations

All Day
Available all day are one-on-one, 20-minute marketing consultations with our digital marketing specialists. Advanced sign-ups will be offered to attendees prior to the event as the number of available time-slots are limited.

*Session details and times are subject to change

Tickets & Pricing


  • All Morning Sessions
  • Lunch
  • All Afternoon Sessions
  • Happy Hour

Ticket Price: $90


  • All Morning Sessions

Ticket Price: $40


  • All Afternoon Sessions

Ticket Price: $40

Register Today »

What Attendees Say About M2Con

Jeremy Abel Mannix Marketing M2Con

“Jeremy is a great presenter. I learned more than I expected to. I thought we were already doing everything he’d say and I’m walking away with several key to-do items that I will be implementing immediately.”

– Kathleen E. Kirvin (Marketing Manager, Marvin and Company, P.C.)

“Very good presentation. Lots of great, actionable tips!”

– Liz Whalen (The Wisdom of Wellness)

“Very entertaining, made fantastic points, and made content marketing an interesting topic!”

– Ashley Whittier (Marketing Director, Northeast Promotional Group)

Frequently Asked Questions

What should I bring to the conference?
With so much learning that goes on at this event, we recommend bringing a laptop, tablet, or something you can use to jot down the many take-aways from each session. And of course, remember to bring your business cards as you never know who you’ll end up meeting at a conference!

What time should I arrive?
While there will be enough seating to comfortably accommodate all attendees, if you want to snag that coveted center seat (or the up-close-and-personal front row spot) and allow enough time to sign-in then we suggest arriving around 10:00am.

Where can I park for this event?
Parking will be available at the conference venue.

Further questions?
Give us a call at 518-743-9424 or contact us through this form today.


M2Con Sponsors

Special thanks to our event sponsors:

Saratoga Photographer Logo