Continuing Search Engine Optimization Services

Change within the search engine industry is the one constant you can count on. Search Engine Marketing is almost continuously in the news. Google, MSN and Yahoo are constantly launching new products and services, and working on their algorithms and search engine listings as they fight against spam. So how do you keep up with it all

Our search engine optimization services have helped our long-term clients maintain and grow placements during even the most tumultuous times in the industry. Mannix Marketing stays on top of the latest changes and trends within the industry and works to maintain your top rankings for long-term success within the search engines.

A typical month's optimization would include some or all of the following:

Page Modifications

Top rankings that are not maintained will eventually drop. Search engines like 'fresh content'. They drop pages to make room for new pages. They change algorithms and apply new filters.

In addition, your site's competition is always evolving. New sites are continuously launched. Your competitors become more aggressive in their own optimization efforts. It takes vigilance and hard work to maintain positions within this ever changing industry. Each month we:

Analyze the site's positioning in each search engine and develop a plan of action
Work on existing site content or develop new content to keep the site fresh and "placement worthy".
Optimize new pages as they become available on the site.

The Latest News From Mannix Marketing!

Here we Grow Again! Our Design and Development department and Vacation Destination Marketing departments have increased staff to meet demand and are continuing to accept clients. We look forward to working with you to develop your Internet Marketing plan.

Link Popularity and Directory Submissions

Links are a natural way to drive traffic to your site. Sharing links is what the community of the web was founded on. In addition to the added traffic well-placed links from like-minded sites can bring, link popularity is also an important part of search engine algorithms used to determine ranking.

Any link development program will be individualized to your site's keywords and business. We...

Research appropriate web sites and directories that are content related, and determine if that site would be a good prospective link.
Initiate correspondence to request link, or submit the link to the directory, then follow through on subsequent e-mails to acquire the link.
Assist with or maintain a links or resources page on the client site.

Monthly Reporting, Analysis, & Search Engine Optimization Planning

Your business is at the core of what we do! If you launch a new product, then naturally, that would become our focus.

Each month, you will receive reporting that details your placements within the search engines. Gains and losses will be compared to the previous month and a plan of action will be discussed with you for the upcoming month or quarter. Many clients also opt for detailed analytics using Clicktracks. Knowing your placement in a search engine is only the beginning. We can tell you how long people stayed on the site for various keywords, and most importantly, what keywords resulted in the greatest conversions.

Keywords can be adjusted every few months. In addition, our search engine optimization services can include research of competing web sites to analyze a variety of industry factors that may help you with your overall Internet marketing. Generally, your continuous search engine optimization services will include:

Monthly processing and reporting on search engine placements, with additional Site Analytics available.
Analysis of gains and losses - Plan of action developed.
Page modifications of code or adjustment of site architecture
Adding additional text to boost site relevancy and increase rankings.
Submission of the site to relevant directories and resource pages to boost link popularity
Keyword analysis to determine shifts in popular keywords and page modifications to adjust to these shifts in keyword usage