Case Study: Adirondack Campground Association

Client Overview

Adirondack Campground Association is a group of private Upstate NY campgrounds with a basic website that offered a bit of information about the Adirondack Park along with links to dozens of participating campground members. These members offer a range of different camping experiences, from luxury RV parks to wilderness tent camping under the stars.

Work on the site began with an intensive focus on basic optimization strategies. All meta data was updated, along with new text and titles throughout. Navigation was updated and standardized.

Results of Search Engine Optimization Plan

• Search Engine Placements: Prior to our SEO plan, there was only a total of 50 results where there are currently 83. Increased number of top-10 positions from 18 to 39 currently. The site currently enjoys several #1 placements in the most competitive search engines for the keywords chosen.
• Increased visibility for a number of important industry phrases, such as 'upstate new york campgounds', 'rv parks in new york', and 'new york state campsites'.
• Visitor statistics showed dramatic increases: page views increased an amazing 440% from December '08 to the end of March '09, and overall visits increased 400%. Bounce Rate decreased from 33% in October '08 to 22.87% at the end of March.

Keyword Placement Highlights

• #1 in Google for 'adirondack camping', 'adirondack campgrounds', and is #3 for 'adirondack rv' '
• #1 in Yahoo for 'adirondack campgrounds' and 'upstate new york campgrounds'
• #1 in Live for 'adirondack camping', 'adirondack campgrounds', and #4 for 'adirondack rv'
• #1 in Ask for 'adirondack campgrounds', 'adirondack camping', and #7 for 'rv parks in new york'

Campaign Summary

The Adirondack Campground Association website is basic, family-friendly introduction to camping in the Adirondacks that provides a list of available private campgrounds by facility name, town name, services provided, or by viewing an interactive regional map. The site itself has a rustic feel that it was important to maintain, while working to increase the visibility and upgrade the content within a specific timeframe and budget.

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