Case Study: The Boathouse Bed & Breakfast

Client Overview

The Boathouse B&B is a historic bed and breakfast on Lake George that has become a popular vacation and getaway destination. This lovely Adirondack lakefront b&b has been featured in many respected publications, including Adirondack Life, The Great and the Gracious and Adirondack Style, as well as being profiled in the January 2008 PBS television special, "Rustic Living".

The website offered several positives for the SEO team, notably the age of the domain name, and some gorgeous photos of The Boathouse. Challenges included getting them found for several highly desired Lake George lodging keywords within the parameters of a 2-month SEO boost.

Results of SEO Boost

Month 1: June 2008

• 72 top 20 search results, up from 50 when project began
• Google: 'Lake George lodging' at number 12 in this highly competitive lodging market
• Unique visitors to the site during June increased 71% over the year before!

• Unique visitors to the site increased 64% in July over the year before.
• The final report from the 2-month optimization boost for The Boathouse B&B revealed that their overall number of Top 20 placement results for their chosen keywords increased nearly 40%.

• 1 for 'Lake George lakefront lodging'
• 1 for 'Adirondack mountains bed and breakfast accommodations'
• 2 for 'bed and breakfasts in Lake George' out of 382,000 results

Client Reaction

"The hits are increasing each day and the placement improvement is really helping. Please keep us posted and thank you so much..." Joe & Patti, innkeepers

In order to provide a more positive experience for visitors to this Lake George bed and breakfast website, the implementation of standardized site navigation was highly important. The addition of new copy and enhancement of the existing text added a professional and polished finish appropriate to the profile of this business.

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