Case Study: The Boathouse Bed & Breakfast
BoathouseBB.com | Search Engine Optimization Boost: June & July 2008
Client Overview
The Boathouse B&B is a historic bed and breakfast on Lake George that has become a popular vacation and getaway destination. This lovely Adirondack lakefront b&b has been featured in many respected publications, including Adirondack Life, The Great and the Gracious and Adirondack Style, as well as being profiled in the January 2008 PBS television special, "Rustic Living".
The website offered several positives for the SEO team, notably the age of the domain name, and some gorgeous photos of The Boathouse. Challenges included getting them found for several highly desired Lake George lodging keywords within the parameters of a 2-month SEO boost.
Results of SEO Boost
Month 1: June 2008
- 72 top 20 search results, up from 50 when project began
- Google: 'Lake George lodging' at number 12 in this highly competitive lodging market
- Unique visitors to the site during June increased 71% over the year before!
- Unique visitors to the site increased 64% in July over the year before.
- The final report from the 2-month optimization boost for The Boathouse B&B revealed that their overall number of Top 20 placement results for their chosen keywords increased nearly 40%.
- 1 for 'Lake George lakefront lodging'
- 1 for 'Adirondack mountains bed and breakfast accommodations'
- 2 for 'bed and breakfasts in Lake George' out of 382,000 results
Client Reaction
"The hits are increasing each day and the placement improvement is really helping. Please keep us posted and thank you so much..." Joe & Patti, innkeepers
In order to provide a more positive experience for visitors to this Lake George bed and breakfast website, the implementation of standardized site navigation was highly important. The addition of new copy and enhancement of the existing text added a professional and polished finish appropriate to the profile of this business.
Are you a current website design or search engine optimization client and wish to have us showcase your business? Please give us a call (888) 395-9035 - We love to show off good results!
I wanted to let you know that we are extremely pleased with how the NYRA Group Sales website has turned out. From your initial guidance, to the wonderful graphic design of the site, our experience with Mannix Marketing couldn't have been more positive. Everyone at Mannix has gone above and beyond the call of duty to not only help the NYRA Group Sales site become a reality, but to allow it to exceed all of our expectations. The efficiency and work ethic of the Mannix Marketing staff is to be commended, and we will certainly keep your company in mind for future web projects.
Thank you very much,
Dan Silver
The New York Racing Association
Marketing Communications Manager
www.nyragroupsales.com
