Case Study: Canoe Island Lodge

Client Overview

Canoe Island Lodge is a picturesque resort located in the lush evergreens surrounding the banks of beautiful Lake George. Known for being a full-service Adirondack resort, the Canoe Island Lodge welcomes repeat vacationers year after year! Family run and operated, besides hosting family vacations and reunions, this resort graciously hosts conferences and lavish weddings.

Traffic Highlights

• 124% increase in total visitors from May 2008 to May 2007
• An increase of over 155% in total visitors from June 2008 over the previous year
• July 2008 total visitors doubled over July 2007
• 57% increase in referrals in 2008 over 2007

Although Internet traffic in 2008 for lodging properties in Lake George showed minimal growth over 2007, The Canoe Island Lodge's website, propelled by the SEO boost, saw traffic skyrocket and surpass the average Lake George lodging traffic flow for 2008.

Keyword Placement Results of 2 Month Boost

Month 1: May 2008

• Went from almost no Top 10 placements in the major search engines to Top 10 placements for almost 40% of targeted keywords
• Google: 'Adirondack conferences' is number 1, 'Lake George meeting facilities' Top 10
• Live: number 8 'Lake George lodge', Top 10 'Lake George meeting facilities'

• Google: 'Lake George lodge' in Top 10
• Yahoo: 'family resorts Lake George' Top 10, number 2 'Lake George meeting facilities'

Project Summary

By using a targeted approach in optimizing www.canoeislandlodge.com, Mannix Marketing was able to increase specific keyword rankings, which helped lead to a tremendous increase in online traffic for The Canoe Island Lodge. The solid SEO foundation of the website generated during the 2 month boost flushed out some of the content, increased internal linking and streamlined website code. With an optimization maintenance program, the site is positioned to compete head to head in the highly competitive Lake George lodging market.

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