Case Study: Lincoln Log Colony

Client Overview

Lincoln Log Colony is a long established Lake George resort catering to families and visitors to the Upstate NY region since 1948. Their website had not had the benefit of prior optimization services, and was being found online for very few of the keywords that are particular to their industry, location, and unique appeal.

Beginning with basic search optimization practices, work on the Lincoln Log Colony website included the implementation of new meta data on all pages, some fresh text and copy, and a host of standard SEO practices.

Results of Search Engine Optimization Plan

• Search Engine Placements: Increased the number of top-10 positions from 6 to 25. The site currently shows more than 70 top-30 ranking results, up from just 29 when work began in February!
• Realized a first-time presence online for many important industry keywords, such as ‘housekeeping cottages lake george’, and ‘lake george cabin rentals ’
• Visits to the site increased 76% in one month, from 6,157 in February, to 10,855 in March! The number of unique visitors to the site also increased nearly 40%.

Keyword Placement Highlights

• Appeared at #12 for ‘lake george cabins’, both for the first time
• #8 for ‘lake george cabins and cottages’
• #1 in Live for ‘lake george resorts for kids', and #2 for ‘lake george cabins for rent’

Campaign Summary

The foremost challenge for the Lincoln Log Colony SEO boost was getting the significant results we were looking for in such a short time frame for keywords that are highly searched and competitive. Organic search engine optimization is a long-term investment, but it's great to see immediate improvements! The increases in placements, visits, and page views that were realized in the two months we spent on the site were quite welcome, and well worth the effort. A Mannix Marketing, Inc. 6-month optimization plan or a rigorous quarterly SEO program will help to maintain current placements and increase rankings moving forward.

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