Case Study: McDonald Real Estate

Client Overview

McDonald Real Estate is a full-service real estate firm located in Bolton Landing, NY. McDonald real estate offers median to high-end lakefront, lakeview and residential properties for sale, as well as commercial real estate, vacant lots, and condominiums. Their clientele includes both vacation property and year-round residential buyers.

In addition to presenting an updated cache of listings for sale, this website also provides area visitors with unique and interesting content surrounding regional profiles for the northern and southern Lake George regions, Adirondack lakes, along with basic and helpful information on towns in the area.

Results of SEO Plan:

• Search Engine Placements: Increased number 1 rankings in the major search engines from 11 to 29
• Increased placement for highly competitive keyword 'lake george real estate' from page 2 to page 1 presence in Google
• Page views: Maintained from1st 6 months: 128,610, to last 6 months of 2008: 126,773
• Visits: Increased from first half of 2008 at 15,785, to 16,873 for the second half
• Bounce Rate for McDonald Real Estate is excellent, maintaining at 21% or less for all of 2008!

Keyword Placement Highlights

• 3 for 'lake george ny real estate' in Google
• 1 for 'real estate lake george ny' in Live
• 1 for 'lake george real estate' in Yahoo

Summary

Garnering new visitors to this website was important - for 2008, an average of 65% of visitors to the site were unique. Fresh content also played a key role, resulting in an average of 7.82 page views per visit!

Back to Main Case Studies

Are you a current website design or search engine optimization client and wish to have us showcase your business? Please give us a call (800) 928-9154 - We love to show off good results!

Worldwide Supply

As one of the top resellers of new excess, refurbished and used network hardware products, Worldwide Supply needed to make sure that customers could find their business online, as well as make sure that once customers were on the site that they could easily find what they were looking for. An SEO Boost, followed by a comprehensive SEO maintenance plan did just that.
Read more >>>

SEO Strategist (s): Brian McGrath