Case Study: Parting Glass Racing

Client Overview

Parting Glass Racing in Saratoga Springs is the original Saratoga thoroughbred horse racing partnership group. With a team of professional trainers, breeders and hands-on management by Tom Gallo III, Parting Glass Racing has realized a number of successful races, some high profile wins, and has emerged as a leader within the thoroughbred horse racing industry.

Parting Glass Racing offered a unique opportunity to create a strong online presence within a new, fast-growing community of sites devoted to this growing industry. Challenges included ensuring a successful SEO application within the parameters of a content management environment.

Results of Monthly Search Engine Optimization

• At the end of the first month of SEO, results for Parting Glass keywords on page 1 and page 2 of the major search engines increased nearly 50%!
• October of 2008: a total of 129 top 20 positions, and 19 number 1 results for top keyword phrases!
• Google: seven number 1 positions
  • horse racing partnerships
  • partnerships in thoroughbred horse racing
  • thoroughbred racehorse partnerships

Stats Analysis Highlights

• Top 10 Rankings in the major search engines increased from 10 in October 2007 to 69 in October 2008
• Unique visitors increased 89% between August 2007 and August 2008
• Page Views increased 63% from 18,116 in August 2007 to 29,499 in August 2008

Summary

Ongoing search engine optimization has allowed Parting Glass Racing to keep an edge on their competition with a high profile online presence. Successful online articles were picked up and used in other industry blogs and references for thoroughbred horse racing, providing a wealth of quality incoming links to the site.

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