Case Study: Williamsburg Sampler

Client Overview

The Williamsburg Sampler is a quant bed and breakfast in an historic town filled with bed and breakfasts. Opened in 1976, The Sampler separates itself from the competition with extraordinary service, museum-like artifacts throughout the home and an out of this world breakfast.

As an award winning bed and breakfast in a town known for great inns, The Williamsburg Sampler has a reputation second to none. Prior to working with Mannix Marketing, the Williamsburg Sampler was hard to find on the internet due to lack of optimization for 'inn' and 'bed and breakfast' keyword phrases. Basic SEO fundamentals, like keyword research, link marketing and quality content were implemented and the website was soon discovered by locals and travelers alike.

Results of Monthly Search Engine Optimization

• After five months of SEO, results for Williamsburg Sampler keywords on page 1 and page 2 of the major search engines increased over 47%!
• Ranks 8th for "Williamsburg B&B" - out of 527,000 searches (Google)
• Ranks 1st for "bed and breakfast in Williamsburg Virginia" - out of 618,000 searches (Live)
• Ranks 2nd for "Williamsburg bed and breakfast" - out of 582,000 searches (Live)

Traffic Highlights

• Referrals from Google increased 23% from Jan/Feb 2008 to Jan/Feb 2009
• Referrals from MSN increased 27% from Jan/Feb 2008 to Jan/Feb 2009
• Page views increased 43% in December 2008 over December 2007
• Visits increased 8% in December 2008 over December 2007

Project Summary

When the project was started, www.WilliamsburgSampler.com had many aspects which were not SEO friendly, especially the link farm like pages. By turning these pages into useful resources for site visitors and giving each page on the site a specific focus, The Sampler site was transformed into a useful site for those looking for a place to stay in Williamsburg, as well as a relevant site in the eyes of the search engines.

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SEO Strategist (s): Pam Sissons