Case Study: Worldwide Supply

Client Overview

An internet only company, Worldwide Supply has become an industry leader in new excess, used and refurbished networking equipment including routers, switches and accessories from all the major OEM brands. They have an impeccable reputation and unprecedented customer satisfaction record. With the internet being a major source of new leads, their website needs to be front and center on all the major search engines.

They have a strong reputation with those who have worked with them in the past, and a large inventory of network hardware from all the top brands. Unfortunately at the time the SEO boost began there was a ton of duplicate content (and the search engines knew it) and not many linkbacks to the site at all.

Results of Monthly Search Engine Optimization

• After five months of SEO, results for Worldwide Supply keywords on page 1 and page 2 of the major search engines increased over 53%!
• 2 for 'used Cisco networking' - out of 506,000 searches (Google)
• 5 for 'used network hardware' - out of 4,690,000 searches (Google)
• 1 for 'used Cisco routers' - out of 11,300,000 searches (Yahoo)
• 3 for 'used Cisco networking' - out of 46,700,000 searches (Yahoo)

Traffic Highlights

• 3% increase in unique visitors from 3 month period before optimization boost to same 3 month period one year later
• 31% increase in home page visits from the 4 month period preceding the optimization boost to the same 4 month period the following year 8
• By fixing links, targeting calls to action and adding improved descriptions, site visitors reached the information they needed to find more often - the number of times an error page was visited decreased by 92%

Project Summary

When the project was started, www.UsedCiscoRouters.com was a site with some obstacles to overcome - duplicate content, strong competition, a broad keyword focus. After a year of intense optimization with Mannix Marketing, the site was rid of its duplicate content issues, pages began to have more a keyword focus, ultimately growing the site's visibility and authority within the search engines. With continued search engine maintenance, World Wide Supply remains strong and resilient within the search engines and visitors find this website to be user friendly and information rich.

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SEO Strategist (s): Pam Sissons