Social Media Optimization: SMO

Are you thinking of adding videos to your site? Perhaps, you would like to reach out to customers in a specific demographic. Have you ever 'Googled' yourself? Do you have Google alerts setup for your name, your company, your competitors? If not, you should! Read why social media optimization (smo) is so important for your brand reputation, your company and your future.


The Buzz: Social Media Optimization

Social Media is on the rise! Aside from traditional search engine rankings, website traffic proves to be the leading metric in determining if an organic search engine optimization program is effective. Since the web is a combination of niche communities interacting with one another, it is important for us to build your brand reputation through these social avenues.

YouTube is considered to be the 2nd largest search engines (next to Google), producing over 2.6 billion search results! Unlike Google who remains to keep their ranking algorithm private, YouTube publicly states that the number of hits and number of comments determines the organic placements of a video. That is why it is so important to build your website's presence on this social media giant!

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Why is Social Media Optimization Important?

People want to connect with others; by establishing yourself (or company) in a community niche, not only will you promote your business (or product), but also ultimately create immediate connections between you and your target audience.

Fun Facts:

  • 85% of Americans believe a company should not only be present via social media, but also interact with its consumers
  • 60% of Americans interact with companies on a social media web site, and one in four interact more than once per week
  • 56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment

Source: 2008 Cone Business in Social Media Online Study conducted September 11-12, 2008

Interested in the Ultimate Social Media Optimization Package offered by Mannix Marketing, Inc.? Or, perhaps you need a monthly SEO intensive program, coupled with link building options that include social media optimization? Custom fit to suit your needs - that's the Mannix Marketing mission!

What are you waiting for? Ask about the benefits of creating accounts on Facebook, MySpace, Twitter and YouTube! Make sure to brand your business.

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Case Study

Williamsburg Sampler Bed & Breakfast

An increase in referrals from Google of over 23% is just the beginning of the results for the SEO performed on The Williamsburg Sampler Bed and Breakfast Inn website. Located in Williamsburg, Virginia, The Sampler now boasts a stellar Internet presence that has led to increased page views, referrals, visits and much more.
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