SEO Tips & Advice
In the Capital District and Upstate NY, SEO for big business and small, local shops, libraries and national associations is no longer just an option. The Internet has become a vital part of any organized group's marketing and communication program. One of the best ways to take advantage of the power of the Internet and your website is through an effective Search Engine Optimization program. A professional SEO strategist can bring your business to the next level, whether conduction on-sit optimization strategies, or through SEO consulting. There are still a number steps individual website owners looking for SEO in Albany and Upstate NY can take to promote their website. The SEO tips offered below can help you started.
It All Starts with the Basics
Remember, you have a website for a reason - provide information, sell a product, offer a service. If your website doesn't look appealing, is difficult to navigate or fails to load half the time, it won't matter how many people get to your site. They will most likely just click the back button when they get there and never return. You need to make sure you have a solid website that is ready for the traffic of both your target audience and the web crawlers of the search engines.
Build Link Popularity
A major part of the search engine puzzle is link popularity. Search engines rely on other websites to tell them which sites are good sites. If website A has a link to website B, that is like website A telling the search engines that it believes website B is a quality site. So the more links a website gets, the more sure the search engines are that the website is one of quality. Try and build high quality linkbacks by asking customers, vendors, associations and others that may have a related website to link back to you. (You want to stay away from link farms and large link pages, but that's a topic for another time.)
Learn what People will Use to Find Your Website
Do research to find out what keywords users type into the search engines to find your type of product or service. These are the terms you will want to focus on when you build your SEO campaign. No sense in ranking high for terms that 1) people are not searching under or 2) have nothing to do with your site. There are both free and paid online tools to help you do this keyword research.
Typically it's easier to rank higher for a specific search term (think 'big green fuzzy 6 sided rear view mirror hanging dice') than a more general search term (think 'soda'). Many companies can take advantage of this by targeting local or regional versions of keywords (i.e., 'capital region dance studio' vs just 'dance studio'). In many instances it also makes sense since because web users outside of a specific region may not be able to use the service anyway, so the traffic generated by a generic version of a term would not be convertible. In conjunction with this, be sure to have your physical address visible on your website, and take advantage of the free listings search engines have in their local listings.
It's the best policy, right? What we mean here is that some people may try and give you shortcuts to the top of the rankings. There are no shortcuts. Some tricks may give your website a slight boost for a short time, but in the end the search engines usually find out, and the harm in the rankings this can do far outweighs any benefit gained.
Hire a Professional
This may seem like a bit of self promotion on our part (which it is), but we also want to make sure that if you are looking at SEO companies, hire a professional. You get what you pay for with an SEO company. We recommend getting multiple proposals to see which companies best understand your needs and can help achieve your goals. You'll probably see pricing differences, and you'll want to ask why that is. In the end, make sure you are comfortable not only with the cost, but also that you are comfortable with the company.
Measure Results for Any Efforts
We told you these were basic SEO tips. You measure all your marketing, right? This is no different. You need to make sure you have some sort of website analytics program or measurement system in place to analyze what you do. You need to know what is working so you can continue and improve it, and what isn't working so you can stop it. Remember: SEO is not a destination - it is an ever evolving part of business.
In the end, the best tip we have for you in regards to search engine optimization is to make sure that whatever you do, it should be done with your objectives in mind.
Although we just completed the SEO Boost on ChurchLinens.com, the site has already experienced an increase in traffic and sales! It's amazing how logical navigation can maximize your visitors experience and guide them right into a conversion.
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SEO Strategist (s): Lisa Bishop