13 Shocking Mobile Marketing Statistics Every Company Should Know

mobile phone, smartphone, mobile marketing

What is mobile marketing? Mobile marketing is the act of connecting with your target audience over a mobile platform, namely, through their mobile phones. It is about staying relevant to your audience whenever and wherever they go. With smartphones controlling 49% of the mobile market, marketers are rushing to incorporate mobile into their overall marketing strategy. To give you a snapshot of the mobile market, we made a list of the top 13 mobile marketing stats every business should know when hunting down their share of the mobile audience.

  1. The global smartphone market experienced a 54% year-over-year growth rate in 2011
  2. 64% of 25-35 year olds own a smartphone
  3. 1 in 4 mobile subscribers over the age of 55 now own a smartphone
  4. 44% of mobile phone owners use their devices more than 10 times each day
  5. 53% of smartphone owners use search engines at least once a day
  6. 90% look up local information; 87% of these users subsequently call the business, visit the website or store, make a purchase, or get directions to the business
  7. 17% of mobile phone usage is attributed to looking for a store address (perhaps yours?)
  8. 49% of smartphone owners use their device while shopping
  9. 1 in 10 search ads clicked were through a mobile device
  10. Display ads presented on smartphones have the highest click-through-rates (4.12%)
  11. 40% of owners cited “difficulty of site navigation” as the biggest frustration with mobile browsing
  12. 74% of consumers will wait 5 seconds for a mobile webpage to load before leaving the site
  13. 46% of consumers are unlikely to return to a mobile website that did not work during their last visit
The mobile audience represents a rare opportunity for businesses large and small to get a leg up over their competitors! Is your website mobile-ready? Are you ready to capture your share of this rapidly growing market? Contact Mannix Marketing today so we can help you develop a dominant mobile marketing strategy and Get Found on the mobile web!

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.