Mannix Marketing has been nominated for the 2017 US Search Awards shortlist in the “Best Use of Search – Retail” category. After winning several US Search Awards since this annual competition opened back in 2013, the Mannix team looks to bring home an additional award from this year’s ceremony.
2017 US Search Awards Shortlist Categories
The US Search Awards is like the Oscars of the SEO industry. Each year, hundreds of entrants compete against other leading digital marketing agencies and major brands from a variety of industries across North America. They are ultimately judged by a panel of industry experts, who determine which company’s campaign showed the best performance.
This year, Mannix Marketing earned a top spot on one of the highly competitive shortlists.
Best Use of Search – Retail
Mannix Marketing Inc. & Gettysburg Flag Works – Organic SEO Campaign
Mannix kicked off the Gettysburg Flag Works organic SEO campaign in May 2016. The project, which has utilized 280 staff-hours to date, leveraged a combination of on- and off-page optimization strategies, including in-depth keyword research and competitor analysis, off-page link building, metadata and H1 optimization, social optimization, creative content marketing techniques, conversion rate optimization strategies, heat map tracking and email list growth strategies to grow online membership.
The results have been impressive, to say the least: Year over year, Gettysburg Flag Works has seen excellent growth, with overall website traffic up 48%, organic search traffic up 59%, and conversions up three-fold compared to the previous year, with a spike in sales. In fact, May 2017 was a record-breaking sales month for Gettysburg Flag Works. The website has also seen a significant increase in Google keyword placements—including keywords that went from no placement to ranking on the first page of search results—for a number of highly competitive keyword terms.
Stay Tuned for the Results
Winners will be announced at the awards ceremony on November 8, 2017, at Treasure Island in Las Vegas.