In a matter of seconds your home page should communicate three important things to visitors. If it doesn’t, then you’re running the risk of losing them forever. Find out if your website’s home page has what it takes to pull visitors deeper into your site, and farther along the buying process! It’s important for visitors to know that they’re on the right website. To eliminate the guesswork, make sure that your company’s name and logo are prominently displayed…
Who You Are
It’s important for visitors to know that they’re on the right website. To eliminate the guesswork, make sure that your company’s name and logo are prominently displayed.
What You Do
Whether you’re a hotel with the highest-rated amenities in the region or a manufacturer of ball-bearings, make it easy for visitors to understand what you do and why you’re the best at serving their needs.
This statement is often referred to as a “value proposition,” and should always be phrased in a way that makes sense to your target audience (i.e. avoid the industry jargon).
What You Want Visitors to Do
Once visitors are assured that you have what they’re looking for, it’s time to help them take action! A strong call-to-action that stands-out on the home page can provide much needed direction for first-time and returning visitors alike.
After visitors are clear on what they should do next, make it easy for them to carry out the desired action by including “clickable” buttons, easy-to-find phone numbers, and mobile-friendly forms throughout the page.