7 Signs You Need a New Website ASAP

One of the most common questions we hear from businesses large and small is, “How can I tell if/when my company needs a new website?” This is a critical question because your website is the digital face of your business and can be one of your best sources of more leads and sales. At Mannix Marketing, we look at a variety of factors to help determine whether or not a business needs a website redesign and have listed the 7 key signs in this article.

It’s Probably Time for a Website Redesign When…

There are many signs that your company may need a website redesign, and some are more important than others. Our digital marketing strategists consider the following to be some of the most important factors.

1. Your website is not mobile-optimized (responsive)

Smartphones aren’t going away anytime soon. In fact, many people are spending more and more time online using their smartphones.

As a result, businesses need a website that works great on every device. The solution we recommend is called a responsive website. A responsive website is a website that is easy-to-use on desktops, tablets, and smartphones because the content of the site automatically adjusts to fit on large and small screens. Creating a website that is “responsive” is a standard part of the website design process at Mannix Marketing.

Mannix Marketing- Eddy Senior Living Communities Website Design- Summit Creative Award Winner
The award-winning Eddy Senior Living Communities website is built with responsive design to provide a user-friendly experience on desktops, tablets, and mobile devices.

2. The bounce rate is sky high

Your website’s bounce rate (which you can find in your Google Analytics reports) is the percentage of visitors who land on your website and then leave without looking at any other pages on the site.

A bounce rate between 40-50% is generally considered a decent bounce rate, as this indicates that 50-60% of the people who land on your website are sticking around and diving deeper into the site. The criteria for determining a what is a “good” bounce rate include a number of factors (for example, your home page versus a blog post), and one of our goals when redesigning your website is to help decrease the bounce rate.

Book a free 15-minute website redesign consultation with Mannix Marketing today

3. You’re not getting enough inquiries or calls

Have you noticed your phones have been ringing less? Are you seeing a decrease in sales, inquiries, or form submissions from your website?

Even if your website is getting a lot of traffic, if you’re not seeing a steady increase in leads or sales then your website may have a problem converting visitors to leads, guests, or customers. As part of the website redesign process, our goal is to help improve conversions on your website.

4. Your brand has outgrown the existing design

Has your company gone through a rebranding since your last website redesign? Did you get a new logo or color palette?

Your website sends a clear message about your brand identity and personality to potential customers. Make sure your brand’s identity isn’t being “stolen” by a bad (or simply outdated) design.

Ready to book your free 15-minute website redesign consultation? Click here to get started!

5. Simple website edits are getting too expensive

The days of needing a degree in programming or advanced HTML skills just so you could add a new page to your website are long gone. Content Management Systems are making it easier for just about anyone to manage a website and add new pages, text copy, and photos on their website.

At Mannix Marketing, we build websites for businesses on WordPress Content Management System, which lets business owners, marketers, and other staff inside the company quickly and easily add new pages, photos, text copy, and videos to the website.

Example of WordPress Content Management System
Example of adding a new page to a website using WordPress Content Management System

6. You’re not getting found in Google search results

Yikes! This is a big one. If your website isn’t ranking near the top of the organic (unpaid) search results for important keywords that your potential customers are typing-in to find your products or services online then you could be missing out on traffic, leads, and possibly even sales.

There’s a lot that goes into performing Search Engine Optimization (SEO), but even the fundamental components of SEO on your website can cause a noticeable shift in your rankings in the search engines and help bring more searchers to your site.

7. It’s been 5+ years since your last website redesign

For most businesses, we typically recommend a website redesign every 4-6 years. Web design trends come and go, but many profound, long-lasting developments can take place over the course of just a few years.

For example, home page “sliders” (a.k.a. slideshows) were once all the rage. Then, companies discovered that loading a series of big images on the webpage could lead to slower website load speeds and have a negative impact on user-experience. Not surprisingly, this led many companies to search for alternatives to website sliders (slideshows).

Book Your Website Redesign Consult Today!

If you’re ready to book a 15-minute website redesign consult with our Digital Marketing Strategist, Chris Archibee, please click here to find a time that works best for your schedule.

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.