If you’ve done any sort of geo-related search in Google over the past few months, you’ve probably seen them by now. The gray business listings that appear right on Google’s Map:
Any business that has a physical location and is listed in Google Maps has the chance to get one of these great listings. And they are great. Think about it. If someone is searching for any business in your area and you have one of these gray listings, you have the chance of getting in front of that person whether or not they were searching for you. They could have been searching for a competitor or a business in a totally different industry. It doesn’t matter. As long as what they are searching for has brought them to a map page within a few blocks of your business, your business and its location will be in front of them.
Now that you realize how important getting directly on Google Maps is, the question is, “How do I get my business on there?” That’s the rub. At this point in time Google does not have a process to submit your business to get this type of listing. Similar to their organic listings, Google uses an algorithm to find the places that would be most interesting and helpful to people looking for information on a city. And they have not given us a clue to what is in the algorithm. All they are saying is they can’t list what they don’t know about, so be sure to have your Google Local Listing filled out as best you can.
There may come a time in the future when you can submit your business to be including on the map itself. If this does happen, we will let you know right here.
What are your thoughts? Do you think this is fair? Do you think these types of listings are useless? Let us know what you think.