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Inbound Marketing

5 Best Practices for Creating Lead-Generating Manufacturing Websites


If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website.

The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with flashier reputations. It all starts with great content and giving leads the opportunity to interact with your company at various stages of their purchasing …

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Koke Inc.

Reminded, Refreshed & Inspired: 3 Takeaways from HubSpot’s 2015 Inbound Marketing Conference


HubSpot’s Inbound marketing conference is one of the premier professional events for digital marketers at any level. It’s more than just a conference – it’s an experience fueled by the inbound marketing movement that encourages collaboration, innovation and conversation among those in the digital marketing industry.

As one of the Mannix Marketing team members lucky enough to attend HubSpot’s #Inbound15 digital marketing conference, I found myself immersed in valuable insight, helpful information and innovative ideas from the moment I set …

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The Mannix Marketing team at Hubspot's Inbound 2015 Digital Marketing Conference

How to Create A Buyer Persona


So you want to create an engaging, well-designed marketing plan to reach consumers interested in purchasing the products and services you have to offer, but you’re not exactly sure where to begin. How will you know which strategies and tactics will catch the attention of the potential customers you are targeting? How should you structure your campaign? How will you decide which of your ideas are most relevant and practical for your marketing campaign?

In order to develop an …

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buyer persona

Mannix Marketing Makes Shortlist for ‘Best Use of Search – Finance’ Category in 2014 US Search Awards


Glens Falls, NY – Mannix Marketing, Inc., a digital marketing company based in Glens Falls, NY, has made the 2014 US Search Awards’ shortlist in the ‘Best Use of Search – Finance’ category. Recognized for their work on an inbound marketing campaign for Acquisition & Funding Services, Mannix Marketing was named to the list along with seven other organizations on September 1, 2014.

The US Search Awards recognize leading search, PPC and digital marketing organizations based or working in the United …

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US Search Awards 2014 Logo

(VIDEO) The 3 Best Places Online to Capture Customer Reviews

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Roughly 8 in 10 consumers report using online reviews to judge whether a local business is a good business (BrightLocal), which makes this aspect of digital marketing crucial for today’s small-medium sized business. However, getting customers to post reviews where they’ll be seen by potential customers can be tricky given the many online review sites available. Whether you’re a hotel, lawyer, consultant, or manufacturer, to help you get started we’re sharing the 3 most important places online where your business …

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Inbound Marketing 101: What are Buyer Personas?

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From your website copy to your social media strategy to your content marketing materials, buyer personas are deeply ingrained in your inbound marketing strategy. Whether you have a well-defined buyer persona or no buyer personas at all, your website visitors and anyone reading your content will soon be able to tell. So today we’ll be going over buyer personas to make sure your website, content, and social strategy are in-tuned with your audience’s needs!

 

What are Buyer Personas?

Buyer personas are fictional …

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Is Your Hotel or Attraction Missing out on this Critical Buyer Persona?

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As inbound marketers for the travel and tourism industry it’s important that we understand travelers’ needs, goals, and of course what factors influence their purchase. Having just returned from an amazing trip to Europe with my family, I looked back at how we planned our journey. Like any traveling family, this trip wasn’t planned on a whim or even by one person- no not at all.  So how did we plan it?

 

Well, first I (mom) planned it. From booking the …

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