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Reputation Management

(VIDEO) The 3 Best Places Online to Capture Customer Reviews


Roughly 8 in 10 consumers report using online reviews to judge whether a local business is a good business (BrightLocal), which makes this aspect of digital marketing crucial for today’s small-medium sized business. However, getting customers to post reviews where they’ll be seen by potential customers can be tricky given the many online review sites available. Whether you’re a hotel, lawyer, consultant, or manufacturer, to help you get started we’re sharing the 3 most important places online where your business …

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What Every Hotel Should Know About Google+ Local and the Significance of Online Reviews


We know that customer reviews have a substantial impact on acquiring new customers for a variety of businesses- from hotels/resorts to restaurants to retailers and more. In fact, nearly 8 in 10 consumers reportedly read online reviews to determine whether a local business is good. Unfortunately, many businesses in the hotel and lodging industry seem to take a passive approach to gathering customer reviews as part of their digital marketing strategy. However, recent changes to the Google search results landscape …

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google local

Lawyer Website Credibility Factors- Is Your Website Trustworthy?


Your website says a lot about your brand- so much so that it actually affects how much business you firm will generate this year. And for most consumers, your website is the first point of interaction with your brand. For that simple reason it’s crucial that your website conveys a strong sense of credibility about you law firm!

Last week Jennie wrote a very helpful article on the “8 Essential Internet Marketing Tips for Lawyers and Attorneys.” To follow up on …

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The Startling Secret to Getting Positive Reviews for your Business


I wanted to share a recent event that occurred with one of our clients on LakeGeorge.com, who was gracious enough to let us share his story with you! LakeGeorge.com, like so many other sites online today, allows users to post reviews. Every time someone posts a review, the client receives the review instantly so they can see what it says and react as they so …

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The How’s and Why’s To Optimize: Top 10 Tips to Enhance Your Microsite Listing


Attention ALL Clients that are advertising on Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, Adirondack.net, GuideToWilliamsburg.com or CliftonPark.com: If you have not yet taken full advantage of your micro-site, now is the time! Read our top tips to enhancing your micro-site for clicks, conversions and search engines!


Online Reputation Management


We’re presenting a Webinar on Online Reputation Management (ORM) in a few weeks. As we pull things together, we thought it would be nice to share some information and tools to help you as an individual and as part of a business to follow and manage your online reputation.

First, what exactly is Online Reputation Management? In a narrow sense it refers to the practice of trying to get any negative comments/pages/mentions about a person or business to appear lower on …

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Posted Under: Reputation Management

HotPot And Your Business: What You Need To Know!


Business owners, and especially businesses that have a brick and mortar presence where customers can visit and purchase your products and services, should take note: Google has revamped its business recommendation tool and repackaged it as Google HotPot.

So what is Google HotPot? It’s an extension of Google Places, a Google Product where you can promote your business and business location. We’ve talked about it at length in the past, and you can read up on it here.

Now, you may be …

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Posted Under: Reputation Management

Managing Your Brand: What To Do About Negative Consumer Reviews


The Internet is a wonderful place where people can engage and interact and find information like never before. You can take word-of-mouth advice from strangers you have never even seen about all sorts of products and services before you buy or decide on a brand.

But the Internet can seem like a truly awful place when someone has written a negative review about your business. It’s there in black and white for everyone in the world to read and consider — …

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