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Tools & Tips

5 Reasons Every Business Needs Professional Photos

In terms of business expenses, professional photography is often an item on the list that is seen as expendable. Whether you’re a new business just starting out or a well established business, the cost of professional photography might prompt you to wonder if you might be able to get by without it.

After all, you could just take some pictures yourself. Or use stock photos. There are other, more important things you should be spending your organization’s funds on …

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A photographer taking professional photos for a local business

20 Best Sites for Cheap or Free Graphics or Images for Your Blog


Where do you get the best stock photos free or cheap?
Here are some of our top picks for finding stock photos free  find  free photos at – Make sure you select commercial images if you will be using the photo for your business. Once you find an image, just follow their easy instructions for appropriate crediting. They have photos of local places, too, many from Flickr, etc. Do a search, and you’ll see what I mean. We highly recommend this …

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free vince vaughn unfinished business stock photography
Posted Under: Tools & Tips

Three Great Sources for Free Photos


As I’ve said before, never Google “Free Photos” and take the pictures… they aren’t free and you can be sued for thousands of dollars for using those “free photos”.

Instead, if you are on a budget, what you really want are CREATIVE COMMONS ZERO photos. Even if you go to one of these sites, double check the license next to the picture. It should say: Creative Commons Zero or CCO Public Domain. This means the photographer is letting you take the …

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Posted Under: Tools & Tips

New Year’s Resolutions for Digital Marketers

2015 is quickly approaching, inspiring many of us to take some time to review the past year – our successes, our failures, the happy times, the sad times, things we’d like to do again, things we’d like to do differently – and everything in between. It’s also a great time to reflect on the year from a business standpoint, especially on your marketing …

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5 Ways to Make the Most of the Marketing Content You Create

If you’ve poured valuable time and effort into creating a blog article, eBook, or other piece of content for your marketing efforts, then you probably want to maximize the return you see on that investment. So how can you be sure your content reaches the right audience in order to build trust, awareness and relationships with current and potential customers? How can you maximize your content marketing to provide long-term value for your business? In today’s article you’ll learn 5 …

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How to Create A Buyer Persona

So you want to create an engaging, well-designed marketing plan to reach consumers interested in purchasing the products and services you have to offer, but you’re not exactly sure where to begin. How will you know which strategies and tactics will catch the attention of the potential customers you are targeting? How should you structure your campaign? How will you decide which of your ideas are most relevant and practical for your marketing campaign?

In order to develop an …

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buyer persona

25 Alternative Ways To Ask For Likes, Shares, Comments

Since the first announcement in April 2014 that Facebook will now bury posts by pages that explicitly ASK you to like, share or comment, we have all had to take a step back and consider our strategies moving forward. A summary of Facebook’s April update, in the words of Facebook:

“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive. …The improvement …

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(VIDEO) 3 Types of Videos You Can Start Using in Your Marketing Today


One of the most common video marketing questions local businesses ask us is “what types of content should we use for online videos?” Fortunately, we have some great experience in creating online videos for hotels, restaurants, and other businesses. In this video you’ll discover 3 great types of marketing videos you can use to improve your visibility in the search engines and turn more website visitors into leads.

One of the most common video marketing questions local businesses ask us is “what types of content should we …

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Video Screenshot about How to Use Video in Your Digital Marketing Strategy

New Year Roundup – 10 Helpful Posts From The Past Year

Happy New Year! Out with the old? Not quite yet! Here’s a look at our new year roundup, which includes 10 blog posts from the past year that are still just as helpful and relevant today:

Internet Marketing 101 – Tips

Think Internet marketing is only for optimizers? Think again. While we do obviously recommend hiring a specialist for search engine optimization services, there are still many steps you can take to market your website yourself. The following tips will help you …

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Posted Under: Content, Tools & Tips, Blogging