Setting up a Google AdWords campaign is not as simple as it used to be. In the good ‘ol days, you used to be able to choose your keywords, set your budget, write an ad or two and hope for the best. But as AdWords has evolved, it has gotten much more complex with new features and has become more recognized as a tool that can be maximized and manipulated for effective advertising. The evolution has left some beginners and “do it yourselfers” suffering with low click through rates, high budgets and a frustration and desire to see the campaign success improve.
Google has now put together an AdWords Training Seminar to train the user to aid in all aspects of a campaign. From basic set up and keyword choice to advanced features and creative ad writing, these seminars are designed to cater to the beginner and the experienced user.
For more information on location and dates, visit this link http://services.google.com/ads_inquiry/awseminars.
For some tips on creative ad writing, see my article titled Mix it Up — https://www.mannixmarketing.com/articles-mix-it-up.htm