New Website Design Increases Focus on Capital Region Residents and Businesses
Mannix Marketing, Inc. announced this week the launch of the newly redesigned Albany.com, its popular regional Geodomain. The site has served as a community resource for residents, business travelers and visitors to the Albany Capital District since 2003, and is currently considered relevant across the search engines for more than 128,000 search phrases. Its continued growth is reflected in an unprecedented 24 percent increase in traffic to Albany.com over this time last year.
“The growth of Albany and the Tech Valley region has spurred an increase in local traffic to the Web site and its online marketplace,” said Sara Mannix, owner and CEO of Mannix Marketing. “More and more, visitors to the site are locals looking for information on upcoming events, businesses, restaurant coupons or real estate. Our focus is on making sure they can get where they want to go quickly and efficiently.”
In addition to a fresh new look and striking design, a new “filter by city” option helps Capital Region residents and businesses to navigate easily through the site. For instance, users can now find restaurants by clicking on the Capital Region city they wish to go to, rather than scrolling through the entire list of local eateries. Top areas of interest are dining, community events, real estate, attractions and wedding planning. Local advertisers are featured in each section, providing customers with a summary of services, current contact information, and links to their Web sites.
“These changes to Albany.com reflect Mannix Marketing’s ongoing commitment to better serve our target market of local clients, customers, and community,” said Mannix. ”We’re committed to providing Capital Region residents with more meaningful content, news and articles and ensure a continued presence for local business within the online marketplace.”
As owner of several successful GeoDomain sites, Mannix feels that the online industry will continue to grow and play a large role in the promotion of regional business and tourism for all communities. Making information readily available to Albany residents was instrumental in her decision to redesign Albany.com to accommodate more regional and local traffic.
This is the latest update to Mannix Marketing’s suite of regional portals, which includes lakegeorge.com, saratoga.com, and adirondack.net. For more information, visit albany.com or contact Sara Mannix of Mannix Marketing, Inc. at (518) 743-9424.