As an online marketer, I’m focused on online reviews and online reputation management – especially for our tourism clients. TripAdvisor and our own review sites for Saratoga Springs, Lake George and the Adirondacks help tourists find the right restaurant or lodging property. But real reputation management starts offline. It starts with your staff, your team, your employees […]
Tag: Online Reputation Management
What is Schema? Rich Snippets? Structured Data? and Why Should You Care?
What is Schema? Yahoo, Bing and Google got together and agreed to sponsor the implementation of Schema, which are HTML tags (structured data) for code in websites so that search engines can more easily read your website. By using Schema, Mannix Marketing strives to make it easier for the search engines to learn about your […]
Online Reputation Management
We’re presenting a Webinar on Online Reputation Management (ORM) in a few weeks. As we pull things together, we thought it would be nice to share some information and tools to help you as an individual and as part of a business to follow and manage your online reputation. First, what exactly is Online Reputation […]
Managing Your Brand: What To Do About Negative Consumer Reviews
The Internet is a wonderful place where people can engage and interact and find information like never before. You can take word-of-mouth advice from strangers you have never even seen about all sorts of products and services before you buy or decide on a brand. But the Internet can seem like a truly awful place […]
Online Business Reviews: Blessing or Curse For Reputation Management?
We all know the value of word-of-mouth recommendations in promoting our business, whether you are in the hospitality industry, work as a car mechanic, own a restaurant or have a company looking to attract superior talent to join their ranks. Enter online reviews. Online reviews can come from a host of sources – if you […]