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Kathryn Tracey

Strategic Content Developer

After moving to Upstate NY from Washington, D.C., Kathryn joined Mannix Marketing in 2016 as a Strategic Content Developer. With an MBA from the Robert H. Smith School of Business at the University of Maryland and an undergraduate degree in writing and economics from Loyola University Maryland, Kathryn is not afraid to combine and deploy both the analytic and creative facets of digital marketing. Kathryn’s expertise ranges from highly technical, scientific communication to inbound marketing and creative content development to branding and public relations. After five years in technical communications and public relations, Kathryn is enjoying the challenge of creating exciting, engaging content campaigns for her diverse clients, local lifestyle guides, and Mannix Marketing’s corporate marketing team.

Recent Posts

How to Promote Local Business…1899-Style

How to promote local businesses has been an essential question for hundreds of years - literally! Today, with digital tourism and hospitality marketing, it is easier than ever to reach thousands of potential customers or clients. But that wasn't always the case! So how did Lake George become such a tourist hot spot, and how did visitors to the lake know where to find the best dining, lodging, and entertainment before the advent of local online guides like LakeGeorge.com? (more…)

by Kathryn Tracey
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5 Best Practices for Creating Lead-Generating Manufacturing Websites

If you think manufacturing isn't sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website. The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with flashier reputations. It all starts with great content and giving leads the opportunity to interact with your company at various stages of their purchasing funnel. (more…)

by Kathryn Tracey
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3 Key SEO Strategies for Hotels and Resorts

More and more travelers are discovering the benefits of direct booking with hotels, making search engine optimization strategies more important than ever for hotel and resort marketing. Our digital marketing specialists have determined the top three SEO strategies for hotels and resorts based on decades of combined experience getting hotels, resorts, and B&Bs found online. (more…)

by Kathryn Tracey
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M2 Employee Spotlight: Jeremy Abel

With his expressive brown eyes, boundless energy and enthusiasm, and a tail that wags nonstop it’s no wonder that the guy pictured left is a favorite around the office. Of course, Bailey’s owner and our Director of Corporate Marketing, Jeremy Abel, is pretty well-liked, too. (more…)

by Kathryn Tracey
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M2Con Fall 2016: Small Business Digital Marketing Conference Recap

On October 19 Mannix Marketing welcomed nearly 150 Upstate New York business people to the fall 2016 M2Con, a digital marketing conference designed specifically for small-to-medium sized businesses. The mood as attendees checked in was expectant: everyone was anticipating a day filled with advice, tips, and tricks that they could immediately implement in their own businesses and communities. (more…)

by Kathryn Tracey
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