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Scott Stevens

Social Media Manager

As Social Media Manager of our regional online guides, Scott Stevens works with a team of talented and enthusiastic writers, designers, and developers to get the word out about events, helpful guides, breaking news and local businesses. He keeps his finger on the pulse of our surrounding communities, and can likely tell you what is happening, where, at any given time. Scott worked at restaurants and tourist attractions in Lake George throughout high school and college, and has great awareness of visitors to the area, and locals alike. He gained an understanding of Internet Marketing through various positions at Mannix Marketing, including blogger, social media specialist, designer, website editor, and project manager. Scott graduated with a BA in Graphic Design from SUNY Oswego in 2008, and an AAS in Marketing from SUNY Adirondack in 2011.

Fun Facts About Scott

What is your favorite indoor/outdoor activity?
I am hooked on fishing. I fly fish in the spring, summer and fall, and I ice fish in the winter. Last winter I went ice fishing every weekend from January to late March.

Do you like to plan things out in detail or be spontaneous?
I cannot function without planning things out. It drives some of my friends crazy, but I need to know what I’m doing, where I’m doing it, and how long it is going to take well in advance of actually doing anything.

What is one of your favorite quotes?
“The flowers, the animals, the mountains, reflected the wisdom of his best hour, as much as they had delighted the simplicity of his childhood.” – Ralph Waldo Emerson

What is your favorite sport?
Soccer is the greatest sport in the world. It’s been played for hundreds of years with very few changes made to the rules/equipment. The sport is broadcast in every country, on every continent in the world. Soccer players are the best athletes on Earth, and their fans are extremely passionate.

Recent Posts

6 Snapchat Advertising Options

Snapchat is one of today's fastest growing social media platforms and is super popular with millennials. In fact, on any given day, Snapchat reaches 41% of all 18-34 year-olds in the United States. If these consumers are part of your target market, you may want to consider advertising on Snapchat. (more…)

by Scott Stevens
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What the Change to the Facebook 20% Text Rule Means for Your Ads

Earlier this month, Facebook eliminated a rule that allowed only 20% of an image used for an ad to be covered with text. For years, any image used in a boost post or ad campaign could be tested with the Facebook Grid Tool, which would overlay a 5x5 grid on your photo. If five of the grid squares contained text, the ad wouldn't be approved and you would have to try a different image for your ad. This requirement has been lifted, with important implications for advertisers. (more…)

by Scott Stevens
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A Picture Is Worth A Thousand Likes

It's no secret that imagery is one of the most important assets when posting social media content. Every post should have an image whether you're announcing a deal on Facebook or a new product on Twitter. Most marketers would likely agree that including an image is better than not including an image. There are some subtle differences in how imagery affects your post, how users interact with your post, and consequently, how many people your post reaches. Your fan base or target market can help determine what type of imagery to use in your social media campaigns. (more…)

by Scott Stevens
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Tweets Now Appearing in Google Mobile Search Results

A new feature recently hit the Google mobile app which lets people view tweets in Google's mobile search results without being logged into Twitter. This is good news for people who don't use Twitter but may be interested in something or someone that is active on the platform. The new feature will also benefit social media users, as tweets can now potentially get more reach than they could when you had to use Twitter to find them. (more…)

by Scott Stevens
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What the Latest Facebook News Feed Algorithm Update Means for Your Business

Earlier this week, Facebook rolled out yet another set of updates which are intended to balance-out the content on your News Feed from your friends and the pages that you follow. The average adult user has over 300 Facebook friends (this number is higher amongst younger users), and with all those updates, you'd expect the New Feed to need a little cleaning-up from time to time. However, the latest update could have major implications for businesses who use Facebook to reach their target audience and stay top-of-mind. (more…)

by Scott Stevens
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