Tracey Buyce is an award-winning photographer located in Saratoga Springs, NY. She photographs weddings, families, engagements, and dogs/pets. Tracey gave us the goal of expanding her internet presence to include the surrounding cities of Albany and Lake George NY including the Adirondacks. She had a good presence with Saratoga keywords, to begin with and was very concerned to maintain these positions.
After talking with Tracey, we decided to target Saratoga, Albany, Lake George, and the Adirondacks. In addition to this, we thought that adding some wedding venue information would help attract the search engines and give us another avenue for increased traffic. It worked! We ended up adding a Wedding Location section to the site with new pages on Saratoga, Albany, Lake George, and “Off the beaten path”. In addition to this, we added venue pages on The Canfield Casino, Glene Sanders Mansion, The Inn at Erlowest, The Sagamore, Saratoga National, The Hall of Springs, The National Museum of Dance, The Silver Bay YMCA, The State Room, and Lake Placid Lodge.
Results of Search Engine Optimization Plan
- Search Engine Placements: Increased the number of top positions by 22
- Increased visibility for a number of important industry phrases, such as ‘lake george ny wedding photographer’, ‘albany ny family photographer’, ‘lake george ny family photographer’
Offering information on the wedding venues and local cities gives Tracey’s website a unique and different angle from your typical photographer. The venue pages give Tracey’s perspective on a venue from the photographer’s point of view – why she likes taking pictures there, what the atmosphere is like and how it will effect your wedding photographs.
The website has an entirely new section that included 15 new pages of content to use for optimization purposes.
Working with Mannnix Marketing for an SEO boost for my photography business was a smart investment. I have seen a dramatic increase in the traffic to my site, as well as inquiries from Google. Lisa was attentive and had great ideas to draw traffic to my site. She was always available by phone or email. I could not be more pleased with the Mannix Marketing team!
| Tracey Buyce Photography
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