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PPC Marketing: Paid Search Advertising

Businesses across all industries can benefit from the immediate advantages paid search, or pay-per-click (PPC) advertising, provides. PPC advertising offers you immediate search engine visibility, a definite plus when you are building a new site, or working on obtaining better search engine visibility.

Depending on the option you choose, it can send highly targeted, pre-qualified traffic from those who have already visited your website or Facebook account. In addition, it allows you to control and test brand messaging, while working within a set budget that can’t be exceeded. There is even some evidence that PPC advertising helps your organic traffic as well. How? People who regularly see your ads, begin to recognize your brand, increasing the likelihood they will click on your website in organic search results too.

Are you ready to reap the benefits of paid search as part of your marketing campaign? Let Mannix Marketing help you develop a PPC management plan that is appropriate and cost-effective for your business or industry.

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