Video Search Engine Optimization Archives

Video Search Engine Optimization…Do You Have To?

Ok, so you don’t have to employ video search engine optimization as part of your SEO arsenal. But the stark reality is, you absolutely should. Video is an incredibly powerful medium online. Let’s face it – you already know that everybody and their brother is posting to YouTube. From favorite TV clips to hair coloring how-to’s, […]

Video Checklist: 5 Things to Check When Reviewing a Video Project

Sara Mannix

When you work with a videographer, you are the producer. Feedback is essential in creating a cohesive video for your website. Use this checklist during the review process to ensure that you are on the same page with your videographer. The first cuts of a video are not perfect but you can help by offering […]

Video Sitemaps and Hosting: What Businesses Need to Know About Video

Sara Mannix

So you’ve got a great new video for your website, right? There are still some steps you must take to fully optimize that video and generate the clicks you want. Many businesses overlook the importance of developing a video sitemap for their website and do not invest in more sophisticated video hosting (sorry YouTube, you […]

5 Tips to Keep Your Next Video Project on Budget

Sara Mannix

Driving traffic to your website with that great online video is just half the battle. You have to make sure your next video content marketing strategy doesn’t break the bank. Here are 5 things to consider when planning for your online video. 1) Location Typically, one location shoot will be enough for a website video. […]

5 Secrets to Writing a Killer Short Video Script

Sara Mannix

After creating dozens of short videos that help local businesses get found online, there’s no denying the power that a great script can have on your video’s success. The days of TV commercials are over. Many businesses focus on making their script sound too professional and miss the opportunity to humanize their business. Here are 5 tips to writing a […]

Associated Website Annotations and How You Should Integrate Them into Your YouTube Campaign

Sara Mannix

The world’s second largest search engine, YouTube, premieres many products, services and authority figures in a wide array of industries. It’s no secret that having an active and engaging YouTube campaign can help you get found on the web. If you want to drive more YouTube viewers to your website and turn those thumbs up […]

5 Ways to Strengthen Your Video Content Marketing Campaign

Sara Mannix

Adding a video content marketing campaign to your website, blog or social media will not only diversify the content that you are publishing but will also help shoppers find you through YouTube and Google searches. Here are 5 ways to strengthen your video content marketing campaign to make those videos work for you! 1) Turn FAQs into […]

Optimization Of Website Videos

Brian McGrath

If your website has videos on it, you’ll want to continue reading (if your website doesn’t have videos on it yet, what are you waiting for?)… So, why is it so important to continue reading this blog if you have videos? Because you’ll want to see how you can take advantage of your videos to […]

Tag: Video Search Engine Optimization