Have you tried to view a very large website on a very small smartphone screen? Or been frustrated by a ‘mobile site’ that is so stripped down you can’t find what you need? 2013 has been described as the post-PC era. Your website is no longer seen solely on a desktop computer or a laptop. Tablets and smart phones are rapidly outpacing computer sales. Many households utilize all three, and expect their website experience to be seamless no matter the device. Even Google recommends webmasters “follow the industry best practice of using responsive web design.” And who wants to argue with Google? Whether you need a redesign or a website built from the ground up, responsive web design will:
- Convert more browsers to buyers. People don’t like to pinch, zoom and struggle to read what you have to say. Make a site that is easily used and it will sell better. It’s that simple.
- Boost your search engine optimization. People love to share what looks great! At home, at work, or on the go, through social media, or in a planned blog post, you’ll be more likely to earn accolades and links to your site.