American Heating Company designs and manufactures industrial heating solutions for companies around the world. When Matt reached out to Mannix Marketing with the ultimate goal of finding a way to attract more leads from the web, his existing website wasn’t set up with today’s buyers in mind. Even if the existing website began showing up higher in the search results and driving more potential clients to the website, it wasn’t designed to convert those prospects into leads. American Heating Company needed to lay the foundation for their digital marketing strategy by getting a powerful, easy-to-use, mobile-friendly industrial manufacturing website that would help attract more prospects to the website and convert those visitors into leads for the sales team.
A Powerful Industrial Manufacturing Website
The new website incorporates professional images to visually communicate American Heating Company’s wide range of solutions and the target markets they serve. Stronger visual and verbal messaging was designed into the site to help communicate the factors that separate American Heating Company from their competitors in the manufacturing industry while reinforcing the brand’s professional reputation.
With a clean, easy-to-use navigation menu displayed across the top of every page, prospective clients can find the information they need to move through the buying process. To enhance the display of information on product pages, our developers created custom layouts designed for optimal conversions.
Today, American Heating Company’s website is more visually appealing, as photos of their heating solutions- including heaters, heat exchangers, steam generators, and more- accompany the text-based descriptions.
A Mobile-Friendly Website Experience for Industrial Buyers
As more buyers are using smartphones to search for businesses online, having a mobile-friendly website is no longer an option- it’s a necessity. In fact, Google now rewards mobile-friendly websites with better rankings in the search results.
The new American Heating Company website uses a mobile-optimized responsive design to provide a user-friendly experience for desktop and mobile visitors. In turn, potential clients can explore American Heating Company’s wide range of solutions and get in touch with the company directly from their desktop, tablet, or smartphone device.