Joe and Patti Silipigno opened the Boathouse Bed & Breakfast in 1999. The beautiful inn was an immediate success due to the innkeepers personalities and the sheer beauty of the inn – its location is literally on Lake George. After working with another web designer, they hired Mannix Marketing to design a new website. The visits grew so substantially, they say “it really shocked us”. With the introduction of SEO, PPC, and internet marketing their site visits tripled and they topped their best year by over 100 booked rooms.
Our new website resulted in us being found in the top of the search engines. They implemented an SEO plan that reached the masses. The combination of both strategies paid off. Our website got rave reviews from our guests and lodging seekers. Our rank increased by 220% according to Alexa. The Mannix team implemented a high season paid search program; a small investment resulting in a big return. Because of the website and SEO, despite poor summer weather conditions, our inn had the best year in 9 years of business. We beat our best room rental year by 106 rooms and still counting. Website visits more than doubled and some days it even tripled. For a seven room bed and breakfast, open only eight months a year, this was HUGH.
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