Cool Insuring Agency has been providing innovative insurance programs that meet the ever-changing needs of both domestic and international businesses for over 150 years. With so many unique programs to highlight, a desire to show their authority in the industry, and the ability for staff to easily add new content to the site, Cool Insuring reached a point where they had outgrown their existing website- requiring much more than just a modern, updated website design for this growing insurance company.
The new website for Cool Insuring Agency makes a powerful statement about their prominence in the industry. A strategically selected image of the NYC skyline that spans the width of the home page, a bold headline that highlights their long-standing history, and testimonials from clients across various industries help communicate the diversity of their insurance solutions.
The modern navigation menu displayed along the top of every page is designed to help visitors quickly and easily find the information that best solved their problem. In addition, Cool Insuring’s unique offerings are presented in a clear, organized, and clutter-free manner, as the ample white-space surrounding their text copy, images, and call-to-action buttons provides enough breathing room to create a calm and stress-free user-experience.
As the firm continues to grow and expand their offerings, employees can easily add new pages, content, staff bios, and blog articles to the website through a user-friendly content management system.
Of course, the new website for Cool Insuring has been created with responsive design so that potential customers can easily navigate through the website, research the firm’s offerings, and complete the contact forms from their desktop, tablet, or smartphone devices.