Glens Falls Tile needed a site that was clean, organized, and detailed. The goals of the site were to not only show what the company had to offer but also make consumers trust the product. By including an “Inspiration Gallery” the site sells the idea of “refreshing” what you already have. Users can brainstorm new projects and scroll through the gallery, picking and choosing what their new rooms will look like. This site makes consumers feel motivated, comfortable, and excited to work with Glens Falls Tile.