Maple Tree Funding provides mortgage services across New York State. Acquiring new leads from the web requires the company to build a certain level of trust through their website, as potential customers want a mortgage expert who has the right programs, knows the industry and their customers’ needs, and maintains the right credentials. When Shane contacted Mannix Marketing about our website design and development services, it was clear that the existing website’s design was not conveying their unique selling points, the information about their extensive mortgage programs was not well-organized, and there was no clear direction for what visitors should do next upon arriving on the website.
And since their main website was not designed for mobile devices, smartphone visitors were being sent to a separate mobile website which featured just a small fraction of the information that was available on the full desktop version.
A Clean and Focused Website Design for Local Mortgage Company
Maple Tree Funding’s new website instantly communicates how they make the mortgage buying process more enjoyable: Personalized Attention, Fast Turnaround, and a Variety of Mortgage Solutions.
From the home page, visitors are presented with several clear options for what to do next depending on where they are in the mortgage buying process. For those who are ready to start the application process, a clear and easy-to-use contact form is prominently displayed in the center of the home page.
A streamlined navigation menu helps organize the website’s content, while the responsive design allows mobile and desktop visitors to quickly and easily navigate through the website, find the information they need to learn more about Maple Tree Funding’s unique mortgages, and begin the online application process.