Nature’s Way Pest Control has been providing pest removal, mold remediation, and attic insulation to local homeowners and businesses since 2002. As the President of a family-owned business that was facing increased competition, Jason Sankey needed a professional website design to help his business stand out from other pest control companies in the upstate New York and Vermont regions.
- 16%More Traffic
- 16%More Page Views
- 50%More Leads
Clean, Professional, Responsive Website for a Leading Pest Control Company
Going from a dark existing website to a clean new website helps communicate the professionalism that Jay and his team bring to every project. Visually-appealing page layouts coupled with a light color scheme draws attention to the bold calls-to-action, providing a user-friendly experience as potential customers move through the website to gather more information. While creating a mobile-friendly responsive website enhances the user-experience for homeowners and businesses who are researching local businesses on their mobile devices, it also helps Nature’s Way stand out in the search results since Google’s mobile ranking criteria benefits companies that have a mobile-friendly responsive website.
Designed to Build Trust and Increase Leads
The click-to-call phone numbers, prominent calls-to-action, and lead generation forms placed strategically across the website create multiple opportunities for converting visitors into leads.
However, handling inquiries from unqualified leads can be very time-consuming for a small business. To help solve this problem, we created custom graphics throughout the site which reinforces the company’s geographic service area. In turn, this increases the chances that Jay and his team will be contacted by homeowners and businesses from the towns and cities they service in upstate New York and Vermont and less likely to be bothered by calls out of their service area.
When competing against numerous pest control companies, how do you differentiate your business? By featuring trust symbols such as testimonials, awards, and icons which convey the use of eco-friendly products in easy-to-find areas on the website.
SEO Helps Nature’s Way Rise Above Competing Pest Control Companies
Carrying over the years of Search Engine Optimization that we’d been building into Jay’s existing website through a monthly SEO services program was essential to making this redesign a success for his business.
Almost immediately after our site went live, we noticed a huge increase in leads- like a 50% jump or more. I also understand the value in having Lisa involved monthly in the SEO and she has always been awesome.
| Nature’s Way Pest Control