Known as the “Greatest Camp in the Universe”, Pok-O-MacCready Summer Camp in the Adirondacks was redesigned with their three buyer personas in mind: New families, kids and current families. The challenge for the site was to create a site that portrayed the flavor of the Adirondacks, was easy-to-navigate, and showcased the fun kids have at summer camp. The site was designed to be easily updateable by the camp staff so that the site can always be up-to-date for the campers and their families.
Launched: December 2012
I was thrilled with the level of dedication, support, and quality of service I received from Mannix Marketing through the entire process of the website redesign for Pok-O-MacCready Camps. It was refreshing to work with a creative company that took the time to get to know my business operates and understand its history. This detail-oriented approach on their part made all the difference in not just the design of the new summer camp website, but also in its functionality. I believe that the website is more than just the 'face' of my company's web presence...I like to call it our 'digital touchstone'. The new website facilitates a more thorough experience for our visitors which more accurately represents who we are and what we do. The new site allows Pok-O-MacCready Camps to engage prospective families in our summer camp programs, share information with current campers, rekindle our connections with summer camp alumni, and archive our summer camp's rich history. Pok-O-MacCready Camps has been celebrating Adirondack summer camp tradition for well over a century and we will continue to share the magic for many years to come. Thanks to Mannix Marketing and our new website, we'll look good doing it, too!