Raquette Lake Navigation Company has been providing cruises on Raquette Lake since 1991. When they reached out to Mannix Marketing for a website redesign, they needed a professional website that would help them get found when people searched for cruises and attractions in the Adirondacks, while making it easy for desktop and mobile visitors to learn about upcoming cruises, make reservations, and buy season passes through the site. Because Raquette Lake Navigation frequently adds new cruises and special events, it was also important that the new website to be easy for their own team to manage in-house.
Professional, User-Friendly Attractions Website
The new website provides everything potential guests need in order to plan a cruise with Raquette Lake Navigation Company. From the cruise schedule to menus to details about the lake and more, all of the information on the new website is organized in an easy-to-use format so that visitors can seamlessly learn about the company’s cruises and make a reservation.
We developed the new website on a user-friendly Content Management System (WordPress) so that Raquette Lake Navigation Company can easily manage the information on their website. Whether they’re updating the cruise schedule, rates, products, or other information on the site, the easy-to-use content management platform now makes the process of adding and updating information a breeze.
Built with mobile visitors in mind, the new website uses responsive design to ensure a user-friendly experience on desktops, tablets, and smartphones. In turn, this makes it easy for potential guests to find cruises, browse the dining menus, purchase season passes, and perform other tasks on the website from any device!
Raquette Lake Navigation Company uses email marketing to keep in touch with current and potential guests by sending out newsletters with discounts, news, and other great information. To promote the newsletter and help increase the size of their subscriber list, we integrated their newsletter sign-up with the website so that visitors can join the list and start receiving updates by email from Raquette Lake Navigation Company.