For nearly 45 years, The Wesley Community has been providing services and programs for seniors. They offer independent housing, skilled nursing care to aging residents and short-term rehabilitation. They conducted research and planning for more than two years to create their Embracing Excellence Initiative. The goal was to look deep into the needs of seniors – present and future – and provide the quality they need and deserve. As some of the more populated generations grow older, there is a true need for quality care and living. The Wesley Community strives to meet those demands.
- 50% more visitors to the site
- 27% more page views
- 8% more time on site
Converting Website Visitors to Customers
A main focus of the redesign was to drive relevant traffic to The Wesley Community that would then convert a higher percentage of website visitors into customers. Mannix Marketing focused on high-quality prospects and leads through carefully designed and planned calls-to-actions which are strategically featured throughout the new site. Their unique qualities were well defined and communicated through their online presence. Although the community they want to reach is overall older and may not be as tech-savvy as some, it is also family and friends that also looking for senior living care are.
The call to action is prominent and clear: “Contact Us Today” via phone (The Wesley Community clientele’s preference) or by a clear and simple form. The words “Pricing & Availability” were placed right next to the action button as those are main questions for prospects.
Website Designed for Search Engine Optimization
The Mannix team worked with The Wesley Community to incorporate search engine optimization that would drive relevant and organic traffic to their website. The results were very positive. Those coming to the site and spending time there were people who were truly more focused and real traffic looking for senior living communities in the Saratoga Springs area.
Turning senior living leads into customers is our expertise. Contact Mannix Marketing today!