The Facebook Phenomenon
It's safe to say that Facebook has now surpassed 175 million users and continues to grow, averaging 600,000 new users a day! With a social network the size of Brazil, it's no surprise that Facebook is here to stay. Think of this social network as an advertising billboard for your brand or business - but free using this easy-to-use, social network application. Are you connected?
Sign Me Up! What's the Page Entail?
A Facebook Page is a public profile that enables you to share events, photos and start discussions with your target audience. Pull in your blog or event feeds right into your profile, or send out updates to your growing fan base. There is an endless array of ways to advertise your brand through the simple application of a Facebook Page. You can also create groups, but Pages seem to work better for businesses, as anyone can become a fan of your page (unlike groups, where you have to solicit to join).
Create a unique URL for your brand (http://companies.to/mannixmarketing/) and promote your 'badge'on newsletters, blogs, forums, and websites. Spread your brand using this viral marketing tool and watch as your website traffic increases! Even better, view your Page's stats by clicking on the 'Insights' link within your Page profile. Here, you can view unique visitors, page views, fans, new fans, discussion topics, reviews and so much more - all within a little dropdown. Facebook even gives you the ability to export this data into a tidy excel file or CSV - thank you, Facebook! Reserve YOUR name NOW!
Billboard Advertising on the Side of the Interstate Is Yours... FREE!
Forget the hassle of finding the perfect location for your billboard and spending an arm and a leg to get your business name under bright lights. Instead, utilize a Facebook Page - it's face, easy and there is no cost to you for promoting a business Page. Advertise 24/7 on this social networking mega giant! Communicate with loyal clients (a.k.a.your 'fans'), or search over 175 million eager people awaiting your service or product! Engange your client base in a different fashion - so long to the 'salesy', impersonal way of cold calling leads! Say 'hello' to the fresh, new face on the block. Advertise in style with a Facebook Page.
A Wedding Reception or High School Reunion...Online
Hey! I haven't seen you in years! How 'ya been? You know how it is going to wedding receptions or high school reunions...you see friends, friends of friends, and long distance family members. Maybe they grew up, maybe they gained ten pounds, or maybe they struck it rich - either way, their lives (including your own) are put out there for the world to see! Facebook allows you to scope out old buddies/acquaintances, but the beauty of it all is that you don't necessarily have to talk to them. You can message, request a friendship, or simply just view a profile (depending on individual profile security settings). Browse what your friends are doing today or from yesteryear, check out photos, send 'group requests', or chat online right in your viewing screen. It's all about connecting, communicating and collaborating. Who said communication had to be so hard?
What's the End Result
Consider what your ultimate goal is first before starting any social media campaign. Is it to reach out and connect with old friends, hoping to forge new business contacts? Or, is it to brand your business on a national level through utilizing a Facebook Page? Perhaps, it's both!
Facebook is an ever changing, dynamic platform that gives users entitlement to voice opinions, connect with others, forge reltaionships and share products and services with a simple keyboard stroke. With the growing number of applications, customization of Pages, setting up a business Page profile is not only fun, but extremely effective. Find out for yourself today! Browse Mannix Marketing's Company Facebook Page and become a fan!
Now, let's take your business to the next level. What do you say?