When you need to quickly get your brand in front of high-converting customers, give the PPC experts at Mannix Marketing a call
Maximize your ROI with expert Google Ads management tailored to drive targeted traffic, boost conversions, and grow your business.
Professional Google ad grant management designed to optimize campaigns, increase nonprofit visibility, and drive meaningful engagement.
Microsoft Ads management offers unique audience targeting, cost-effective CPC rates, and access to a distinct search network, requiring tailored strategies separate from Google ads to maximize performance.
Elevate your brand with expert Meta Ads management, creating highly targeted campaigns across Facebook and Instagram to engage audiences, drive conversions, and achieve your business goals.
Boost your B2B marketing with expert LinkedIn Ads management that leverages precise audience targeting and professional networks to generate high-quality leads.
Our targeting approach to paid advertising focuses on targeting the people most likely to convert and scaling from there. This allows us to deliver superior outcomes and a greater ROI even for clients with limited paid advertising budgets.
Gather insight about your products, services, customers, pain points, and goals, so we can customize an PPC program to meet your organization’s specific needs.
Based on discovery, our team develops a custom PPC landing page and advertising campaigns designed to target the right audience and drive conversions.
We prioritize and implement PPC optimizations based on what will make the greatest impact.
Ongoing analysis to monitor progress, identify new optimization opportunities, and ensure that paid advertising campaigns are meeting your goals.
Adjust our PPC strategy to ensure that our focus remains on the action items that will get you the most bang for your buck.
Are you currently running PPC campaigns and unhappy with the results? Or perhaps you are interested in running ads for the first time. Book a free audit now.
The digital advertising landscape in 2025 looks very different from just a few years ago. Google has doubled down on AI-driven automation, Chrome’s new privacy controls have reshaped remarketing strategies, and the ongoing rollout of Privacy Sandbox APIs is redefining how advertisers collect and use data. These changes leave business owners and marketers asking new […]
5 telltale signs, and how to know for sure We are always looking for great talent to join our team to help our customers succeed in their industries, and interview people regularly. During these interviews we gain deep insights into how other agencies are run, both good and bad. In one recent interview with a […]
When we have our initial meeting with agencies, a question that inevitably comes up is “Which digital marketing service is best?”. Agencies want to know whether paying for leads/sales via pay per click (PPC) campaigns or cultivating those leads/sales naturally via search engine optimization (SEO) will provide the results they are looking to achieve. We […]
SEO builds long-term visibility in organic search, while PPC puts your business in front of high-intent prospects immediately. PPC is used to capture existing demand and test which queries and messaging actually convert, while SEO turns those insights into sustained, lower-cost traffic over time.
Using both is optimal. Strategies focused only on SEO may slow growth, while relying only on PPC means website traffic stops the moment you stop paying. In one of Mannix’s public search case studies, the combined approach increased conversions by 53% and leads by 285%.
Your budget should be based on your goals, competition, and the amount of data needed to optimize with confidence. The right budget is not just enough to launch ads; it needs to generate enough conversions to support reliable decision-making and to evaluate performance against conversion value and expected conversion rates, ensuring campaigns can scale profitably.
Mannix’s public case studies show that paid search programs can start with controlled budgets and scale once performance is proven, including one campaign where paid search generated 54% of total website leads.
PPC campaigns can start generating impressions, clicks, and traffic shortly after launch. This provides the baseline as to which keywords, audiences, ads, and landing pages drive qualified conversions. Continued testing and optimization lead to stronger performance over time. PPC moves faster than SEO, but consistent results depend on ongoing refinement rather than initial setup.
The best PPC platform depends on various factors: your goals, audience, offer, and where prospects are in the decision-making process. Google Ads and Microsoft Ads are typically used to capture search demand from people actively looking for a product or service, while Meta is often used to build awareness, re-engage past visitors, and generate leads. LinkedIn is especially effective for B2B targeting, but it can also support lead generation and retargeting.
These platforms are not limited to one role, and there is often overlap in how they are used. In many cases, the strongest strategy is a mix of platforms that work together to reach prospects at different stages and drive the most qualified leads.
PPC ROI should be measured using the business outcomes that matter most to the client, whether that is sales, leads, phone calls, form submissions, sign-ups, donations, or revenue. The most important metrics may include cost per acquisition, cost per lead, return on ad spend, conversion rate, lead quality, and total revenue generated, not just clicks and impressions.
The specific data to be measured should be decided on before the campaigns are launched. This ensures the team is on the same page, and that the correct data is being tracked. Many Mannix Marketing clients have different stats they measure that are aligned with their goals. Recently one ecommerce campaign delivered 6.7:1 ROAS and $120,000 in revenue from ads, while another reduced cost per conversion by 68% and increased sales by 88%. Both were undoubtedly successful PPC campaigns.
In most cases, yes. A dedicated landing page will more easily align with the ad creative, the user’s intent, and the conversion goal. This reduces drop-off in the funnel and improves efficiency.
For Google Ads specifically, it also supports campaign performance by improving Quality Score and lowering cost per click over time.
AI-generated answers in search engines are reducing clicks on informational queries by providing complete answers directly in search results. This shifts more value toward searches from people who are closer to taking action, such as comparing options, requesting pricing, booking a service, or making a purchase.
As a result, competition becomes more concentrated around commercial and transactional keywords.This can lead to an increase in cost-per-click (CPC) for phrases, which makes inefficient targeting more costly. PPC strategies need more targeted keyword selection and stronger alignment between query intent and landing pages to minimize wasteful spend.
For SEO, the old goal of simply ranking in the traditional “10 blue links” is no longer enough. Content needs to be clear, trustworthy, and structured so search engines and AI systems can understand it, surface key answers, and recognize your website as a credible source. That helps your business gain visibility in AI-powered search experiences while users are still early in their research, and remain competitive in traditional organic results when a click is still needed.
Yes. PPC data shows which search terms lead to real actions like inquiries or sales, not just clicks.
For SEO, that helps you focus on keywords that already prove they convert.
For AI search, this matters because AI systems prioritize content that directly answers real user queries. PPC data reveals exactly how people search and what intent they have. You can structure content to match those queries clearly. Pages that align with real search intent and provide direct answers are more likely to be used in AI-generated results.