Our Senior Living Digital Marketing Services

Mannix Senior Living is an agency with a personal touch. Enjoy a dedicated team of marketing strategists to help you achieve your goals. Our plans range from ala carte to full-service marketing programs. Let us help you select the right mix of senior living marketing services for your customer journey!

  • Marketing Strategy
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Retargeting and Paid Search
  • Website Design & Development
  • Content Marketing
  • Branding and Messaging
  • Conversion Rate Optimization
  • Local Listings Optimization

The Proof is in the Pudding

Eddy Senior Living Website - Summit Creative Award and Interactive Marketing Awards Winner
Eddy Senior Living Experiences Increased Occupancy Rates

Partnering with Mannix Marketing was a game changer for Eddy Senior Living. The client came to us with occupancy issues and a website that generated more spam than viable leads. Using a comprehensive marketing approach that included an award-winning website redesign, conversion rate optimization, paid search, ongoing SEO, and local listings optimization, Eddy Senior Living saw a 159% increase in sales and some of the highest occupancy rates in company history.

  • 6x Increase in Organic Search Traffic
  • 590% Increase in Paid Search Traffic
  • 50% Increase in Leads from Organic & Paid Traffic
Wesley Community Website Design
The Wesley Community Gets a Fresh Look

The Wesley Community wanted to update their website to a responsive design that reflected their branding and other marketing efforts. Some key goals for the site were to improve the site’s navigation, accessibility, and add an easy-to-use pay online feature. With rising local competition, the senior living community was also looking to give their local search presence a boost. Paired with a focused SEO program, the new website design resulted in a whopping 115% increase in leads in the past four months.

  • 50% Increase in visitors to the website
  • 47% Increase in pageviews
  • 8% More time spent on the website

Senior Living Marketing Resources

Happy senior woman taking selfie through mobile phone while sitting on sofa at nursing home

5 Facebook Marketing Tips for Senior Living Communities

If you’re a marketer for a senior living community, here’s two questions to ask yourself: Is your senior living community marketing on Facebook? Is your senior living community marketing on Facebook well?  Many senior living communities are on Facebook these days, but that doesn’t mean every community is using their Facebook’s page’s potential to the […]

happy senior couple with tablet at home

Do Senior Living Ads Fall Under Facebook’s Special Ads Category?

On August 26, 2019, Facebook officially launched its Special Ads Category update to “help prevent discrimination in ads that offer housing, employment and credit opportunities.” Unfortunately, these changes have dramatically shifted Facebook Advertising efforts if you fall under one of these three categories, making it extremely difficult to target audiences you once were. The Special […]

Married couple of elders sitting together and watching old photos at senior living community

How to Utilize Paid Search to Increase Occupancy in Senior Living Communities

Demand for senior living services has increased due to an aging generation. However, the rise of new community developments geared towards this larger senior population has led to stiff competition within the senior living industry. Gone are the days where people had 1-2 senior living communities within their local area to choose from. So how […]

young woman helping older couple choose a senior living community online

Importance of Accessibility in Senior Living Websites

The American Disabilities Act (ADA) is a law guaranteeing that people with disabilities have the same opportunities as everyone else. In 2017, Winn Dixie in Florida lost a pivotal court case which established case law that websites must be accessible to people with disabilities. In April 2018, the World Wide Web Consortium (W3C) released WCAG […]

Older child with elderly woman using laptop computer

Senior Living Marketing Starts With a Google My Business Account

We are living in a truly unique day and age where the first step in the buying process is an online search. Especially when conducting Senior Living research, there’s a good chance that an adult child is doing the groundwork from afar and they need to be able to see your company, read reviews and […]

Interactive 2019 Marketing Awards Winner Logo

Mannix Marketing Wins “Best Interactive Marketing – Health & Beauty” for Eddy Senior Living at Interactive Marketing Awards 2019

Mannix Marketing took home “Best Interactive Marketing – Health & Beauty” in the Interactive Marketing Awards 2019 competition in recognition of the agency’s work with Eddy Senior Living. The award was presented to Mannix Senior Digital Marketing Strategist Lisa Bishop and Digital Marketing Strategist Danielle Martindale at the celebratory gala dinner on March 6, 2019 […]

Senior couple with computer surfing the internet

Content Marketing Strategies for Senior Living Communities

A beautifully designed, easy-to-navigate senior living website is important for the overall user experience, but it’s the content on your site that drives traffic from the search engines, engages seniors and their families, and ultimately persuades them to take action. Here are five ways we use content marketing to help our senior living clients establish […]

daughter helping senior couple view senior living community website on computer

7 Features of Successful Senior Living Websites

With the shift in baby boomers from working to retirement, senior living solutions are in high demand! In this day and age, individuals looking for assisted living and senior communities – and the family members helping them to find an appropriate place to live – tend to research thoroughly before making a decision. And, with […]

Eddy Senior Living Communities Website Design Summit Creative Award Winner

Mannix Marketing Wins 2017 Summit Creative Award for Senior Living Community Website Redesign

GLENS FALLS NY – Mannix Marketing, a woman-owned, full-service digital marketing agency, has been recognized with a 2017 Summit Creative Award in the category of website redesign for its design of the Eddy Senior Living Communities website. This year’s competition included over 5,000 entries from 24 countries around the world.

Success Measured®

Your goals are our metrics of success. The Mannix Marketing difference is simply results. Let's talk about your goals and success metrics. Book a 15 minute call with Sara Mannix, CEO, or fill out the form below.

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About Mannix Marketing

At Mannix Marketing, we’re focused on one thing: helping your Senior Living Community thrive online! Our award-winning digital marketing agency does it all when it comes marketing home care services, independent living, assisted living, and retirement communities. From responsive website design and development to SEO services, paid search, and social media management, our team of web designers, programmers, digital marketing strategists, and copywriters can help you achieve measurable success for your business.

US Search Awards Winner