As digital marketers, we hear it all too often from new clients, “We are so much better at doing ‘X’ than that guy! So why is this ‘less than’ competitor ranking higher than us on Google?” The fact is, while your competitor may fall short in the real world, Google’s opinion is based on online appearances, […]
“Letting the OTA bid on your brand is like giving Expedia their own check-in desk at your hotel.” Del Ross, Senior Advisor, McKinsey & Company Any hotel manager in their right mind would not allow Expedia to take over their front desk. Yet, when it comes to your branded search results—the front-desk of the online […]
Mannix Marketing has been in the website business for over twenty years and we’ve watched the function and purpose of a website, as well as the art of Search Engine Optimization, evolve tremendously over the years. In the early days, a website was a place holder for a business, a vehicle with which to achieve […]
Mannix Marketing took home “Best Interactive Marketing – Health & Beauty” in the Interactive Marketing Awards 2019 competition in recognition of the agency’s work with Eddy Senior Living. The award was presented to Mannix Senior Digital Marketing Strategist Lisa Bishop and Digital Marketing Strategist Danielle Martindale at the celebratory gala dinner on March 6, 2019 […]
With the shift in baby boomers from working to retirement, senior living solutions are in high demand! In this day and age, individuals looking for assisted living and senior communities – and the family members helping them to find an appropriate place to live – tend to research thoroughly before making a decision. And, with […]
Is your website hosted with GoDaddy? If so, you may want to reconsider your web-hosting partner. After a client’s GoDaddy hosted website was hacked and GoDaddy’s internal support was disobliging, it reminded us that not all website hosting is created equal. Mannix Marketing offers quality SEO-optimized web hosting with fast servers, 24/7 support, and a […]
Is your WordPress website’s navigation accessible? Website accessibility is a growing industry trend, and when you’re evaluating how accessible your website is, navigation is a great place to start. Navigation is the backbone to your website: can visitors of all abilities, education, and devices find the content they’re looking for and keep track of their […]
Do you utilize a Drop Down Menu on your website? If you do and you’re aiming for WCAG compliance, it’s crucial you compare your Drop Down Menu’s usability to the Web Content Accessibility Guidelines 2.1 protocol. Why are Drop Down Menus not accessible? Drop Down Menus, or “Fly-Out Menus” as WCAG refers to them, can […]
Are your website’s titles and tags WCAG compliant? Website accessibility is on the forefront of everyone’s minds recently in regards to plug-ins and navigation, but many fail to realize that SEO tactics must conform to the Web Content Accessibility Guidelines as well. SEO practices like keyword stuffing or making multiple H1 headers have become industry […]
Is your website accessible? WCAG 2.1 is the newest edition of the Web Content Accessibility Guidelines. You may be familiar with its predecessor, WCAG 2.0, which was released in 2008 and outlines twelve guidelines to make your website content more accessible for people with disabilities. In April 2018, The World Wide Web Consortium (W3C), released […]
So you have a great site and you are being found on the web. Mannix Marketing designed your site and hosts it… but you just learned you can host cheaper on HostDone.com for $1.99 a month and GoDaddy for $3/month. So why are you paying $500/year for Mannix Marketing hosting? We offer high quality SEO-friendly […]
HTTPS has been somewhat of a hot topic for a while now – and yet a large percentage of websites have still not made the transition to a secure socket layer. Considering whether or not to convert your site to HTTPS? Here, we’ll review what HTTPS is, why it’s important for your site to convert to […]
A key component of any successful inbound marketing strategy is providing educational content for your customers. When you’re a manufacturing company, educating your buyers is especially important as many times the products you’re marketing are technically complex and require some industry knowledge in order to understand their uniqueness. Providing educational content helps your customer along […]
GLENS FALLS NY – Mannix Marketing has made the Interactive Marketing Awards 2019’s shortlist for entries in two different award categories. Mannix was named to the shortlist for “Best Interactive Marketing – Health & Beauty” for its organic SEO and Paid Search program for Eddy Senior Living, and “Best PPC Campaign” for its Google Ads campaign for […]
A common question we get from clients is which method is best: paying for leads/sales via pay per click (PPC) campaigns, or cultivating those leads/sales naturally via search engine optimization (SEO)? This question is very important, as it compares two of the most common digital marketing strategies: paid search and organic search. What is the […]
