As new technologies and privacy laws come into play, the digital advertising world is quickly changing. Recent updates, from increased automation to privacy restrictions and limitations of third-party cookies, have left marketers and business owners asking the same questions: “Should we lean into the automation Google is pushing, or hold tight to manual controls?” “Can […]
Is it time for your agency to redesign its website? We know that the ultimate goal of a website is to build a visually appealing, lead generating machine. One that is the final destination for people looking for your service. You know the site has to be mobile friendly and easy-to-navigate, with professional photography to showcase […]
5 telltale signs, and how to know for sure We are always looking for great talent to join our team to help our customers succeed in their industries, and interview people regularly. During these interviews we gain deep insights into how other agencies are run, both good and bad. In one recent interview with a […]
Over time, the avenues we use for marketing have changed significantly, and as the marketing space continues to evolve, we’re finding that traditional methods of promoting tourism or hospitality businesses aren’t as effective as they once were. Why is that? Because consumers now rely more on digital channels than ever before. This article will help […]
Mannix Marketing has been nominated for the US Search Awards shortlist in the “Best Use of Search – Retail/eCommerce (PPC)” category for the team’s outstanding work on the Google Ads campaign for Rejuva Minerals. Since the first US Search Awards were handed out in 2013 Mannix Marketing has taken home 4 of these awards, while […]
In terms of business expenses, professional photography is often an item on the list that is seen as expendable. Whether you’re a new business building your website for the first time or a well-established business revamping your online presence, the cost of professional photography might prompt you to wonder if you could get by without […]
When we have our initial meeting with agencies, a question that inevitably comes up is “Which digital marketing service is best?”. Agencies want to know whether paying for leads/sales via pay per click (PPC) campaigns or cultivating those leads/sales naturally via search engine optimization (SEO) will provide the results they are looking to achieve. We […]
What you Should do with your Website to Maximize Leads, Conversions, and Sales for the End of the Year The holiday season is when many businesses generate a substantial portion of their annual revenue. This includes online sales now more than ever. And if you start planning early, you can avoid some common mistakes and […]
Recently, this question popped up on one of my LinkedIn Groups from a local business that an SEO company had obviously scammed. It’s a great question and one that’s well worth exploring. How to Sniff Out SEO Scams As SEO experts, it pains us to hear clients tell us horror stories about SEO scams and […]
When it comes to generating new leads for your agency, not all digital marketing companies have the ability to deliver successful results. In fact, the company you partner with can literally make or break your website. And that’s just part of a digital marketing firm’s impact on your agency’s business. Digital marketing encompasses your entire […]
You may have heard some noise around recent changes with how Google displays search results and the incorporation of generative AI. You may have even tested out some cool AI technologies yourself. The ability of today’s generative AI to produce near human-quality results is the beginning of what promises to be a new era of […]
Google Analytics 4 (GA4) was announced in October of 2020 as a future replacement to Universal Analytics (UA). It was developed in response to ongoing data privacy changes. The new analytics no longer uses cookies (a means of storing user behavior and personal data). Rather it relies on event tracking which allows the same behavioral […]
For years, third-party cookies have been the backbone of digital advertising, enabling marketers to track user behavior across websites and serve personalized ads. Over the past few months, however, Google has begun phasing out third-party cookies in Chrome, one of the most popular browsers in the world. The change promises to reshape the browsing and […]
For years, consumers have been learning about business offerings through company social media accounts and in 2024, social media marketing is more important than ever. Organic social media management has been creeping its way into a key position on the digital marketing roster alongside SEO, PPC, and paid social and according to GWI Core data […]
Ever feel like your website traffic just isn’t converting into sales or leads as well as it should? You’re not alone. Many businesses struggle to convert website visitors into paying customers. The culprit? A website that isn’t optimized for conversions. The good news is, there’s a strategic solution: Conversion Rate Optimization (CRO). With some essential […]