We surveyed thousands of potential visitors to the Lake George region and the number 1 concern was safety. There is a right way and a wrong way to address your guests safety concerns. Wrong way #1 is not to address the concerns on your website. Wrong way #2 is to put a popup on your […]
Not sure how your website is doing? You can check yourself with these three simple online tests. It takes less than five minutes and you will know what needs to be done to your website and can have a conversation with your digital marketing agency or web designer. These three tests will show you three […]
For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is going on live is a powerful tool. We believe that our Facebook live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous […]
Depending on the size of the property, the issue of masks and how to handle when masks are required varies greatly. For larger resort properties, it is inevitable that there will be the guest who refuses to wear a mask when first asked. How should hoteliers handle this situation? In this two minute video, Sam […]
According to NYSH&TA “Hotels Removed from Phase 3 Reopening… As the hotel industry is VERY aware, in Governor Cuomo’s PowerPoints for the past week, he has listed hotels as opening in phase 3. Hotels were deemed essential from the start, so they have remained open for business. NYSH&TA, along with its lobby firm, Greenberg Traurig, […]
We created a Facebook Group so that Lake George business owners could help each other through the upcoming season. Whether someone is looking for answers on sanitation, supplies, or help of any kind, we are stronger together! If you aren’t already in the group, you can join by clicking the link below, this is ONLY […]
It is no secret the coronavirus pandemic has made a huge impact on our economy. Most businesses are left with uncertain futures, wondering what they should be doing to navigate through these tough times. While the first instinct might be to cut costs and advertising spend to conserve as much capital as possible and just […]
Steve runs small independent seasonal motel on Lake George. He loves the hospitality business and working with the guests who have become friends over the years. This passion is why he is so successful. Steve and his partners, Tom Puricelli and Vinnie Crocitto have maximized the revenue by building out the lake front with a floating […]
In this video, Sam Luciano shares information with us about the Warren County task force that is working to help the region get ready to open safely for tourism. He also shares how the Fort William Henry Resort is handling housekeeping, disinfection and safety. Here are some of the highlights from the interview: The Warren […]
Frank Dittrich recently joined us to talk about running hotels and the Warren County Task Force whose goal is to offer guidance to fellow lodging property owners on planning and readiness for Covid-19 and share with the governor our readiness as a region. The volunteered hundreds of hours to combine best practices and input from […]
How do you market your lodging destination when people are fearful about travel restrictions, unexpected cancellations and the pandemic itself? Covid-19 is changing the landscape for how resorts, hotels, inn, and bed & breakfasts market themselves. That’s why recently we put on a 30 minute webinar for local lodging clients to learn tips and tricks […]
Covid-19 has dramatically changed the way restaurants operate and market themselves. Restaurants and craft beverage producers are collectively facing a difficult challenge — you need to convince people, who may or may not know you, to purchase your takeout and remember you when the doors reopen. How do you do this? Not by stopping your […]
Small & medium businesses have faced many threats over the years. This coronavirus pandemic has only made it more difficult for business owners. With physical stores closed, e-commerce and digital marketing have become crucial for struggling businesses to reconnect with customers. In response to the COVID-19 crisis, Google has committed to helping small and medium-sized […]
Has COVID-19 changed your marketing? You’re not alone. Every business is unique, but many make a common mistake when times are tough. They stop marketing, instead of changing how they are marketing. There are missteps to avoid, and opportunities that you don’t want to miss. That’s why recently we put on a 45 minute webinar […]
That is the reality that restaurants in New York State and across the nation are facing. The Challenge Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep […]