SEO Strategy : What to Expect From Your Search Engine Marketing Service
The ultimate goal of any SEO strategy, campaign or search engine marketing service is to increase traffic and boost placements for top keyword phrases in the search engines. At Mannix Marketing, Inc., our reputation is based on a committment to hard work and dedication to customer satisfaction.
Analyze Current Rankings
We will work with you to develop an SEO strategy around a list of core keyword phrases based on your knowledge of the industry and our research using SEO tools. A Tier 1 keyword list will be established. This may consist of 10-15 keyword phrases and a Tier 2 keyword list containing an additional number of keywords (amount of keywords depends on industry and website goals). This keyword list helps us focus on the most important keywords as we build the site - ensuring that keyword phrases are used throughout.
The Mannix Method
The ultimate goal of a search engine optimization plan is to not only increase website traffic and search engine placements, but also to make the site more "search engine friendly". We do not use any kind of trickery or "spam" as our goal is long-term placement. Some forms of trickery can quickly get you into the search engines, but just as quickly, get you out of the search engines. Mannix Marketing, Inc. does not currently utilize and will never knowingly employ any tactics that could result in a search engine blacklisting or penalizing your site.
To make a site search engine friendly, we work within the existing web pages and modify text where we see fit. Our search engine marketing service for your business may begin by developing Title tags and Meta-tag descriptions. These help alert the search engines as to what keywords pertain to your site, as well as provide 'clickable' links for users when they are searching. Intensive monthly search engine optimization programs consist of on-page optimization, off-page link building, optimization of navigation and photos. Internet marketing copywriting is also a huge component of an SEO strategy for optimizing a website. It is important to utilize keyword rich copy and submit to online distribution sites - unique content is great for link bait and is a key element in a social media optimization campaign.
The optimization process emphasizes proper use of the keywords within the context of your site, anchor text, and interlinking between the pages. In addition, Mannix Marketing, Inc. develops high-quality incoming and outgoing links to boost link popularity.
All of our search engine marketing services and SEO packages are custom fit - please inquire about a custom SEO strategy for your website!
SEO Strategy Time Line & Maintenance
We will provide you with a beginning position report based on the finalized keywords. The next step is to optimize your site's pages. In an intensive monthly SEO program, Mannix Marketing, Inc. will individually position up to 20 pages of your site. Once all pages are optimized and reviewed, and the site is made live, we begin another facet of a comprehensive SEO strategy - submissions to appropriate directories and to the search engines; work on building your website's link popularity; working to achieve top placements within the search engines.
If you choose to work with Mannix Marketing, Inc., you will have one SEO Strategist that will be your point person. If website design, development or advertising questions arise - rest assured! You are in good hands ... Mannix Marketing, Inc. is a full service internet firm with professionals on all teams to assist you if problems, concerns or questions pop up.
The Mannix Guarantee
Mannix Marketing guarantees that we will provide a quality of service that meets or exceeds published SEO standards within the industry; that we will not employ deceptive or questionable optimization techniques and that we will clearly explain the optimization process and the changes we wish to make before any changes are made to your site. We will conduct ourselves professionally and be up front and honest with you throughout our business relationship. Please read SEO testimonials and Website Design testimonials from our current clients and get to know the Mannix Marketing Difference!