Ranking in Google is complex, there are hundreds of ranking factors. Here are a few tools you can use during our session to test some fundamentals of the SEO of your website (SEO stand for search engine optimization), it’s what you need to do to rank higher in the search engines.
Here are the tools to test your website:
Consistent citations across the web impact your local map ranking. Please note it is common to have a low NAP score, this is indicative of opportunity. Tests were run for the attendees in the tourism industry that had a local address.
Choose your company
1000 Islands Int’l Tourism Council
Allegany County Tourism
Candlewood Suites Watertown/Fort Drum
Chautauqua County Visitors Bureau
Corning Museum of Glass
Destination Marketing Corp for Otsego County
Destination Niagara USA
Destination Oneonta
Destinations of New York State
Discover Saratoga
Dutchess Tourism Inc.
Ellicottville Chamber of Commerce
Fairfield Inn & Suites Watertown
Finger Lakes Tourism Alliance
Finn Partners
Geneseo Hospitality
Greater Binghamton CVB
Greater Glens Falls Transit
Greek Peak Mountain Resort
I Love New York – Empire State Development
Kenyon Press
Knickerbocker Tours
LEGOLAND New York
Livingston Co. Chamber of Commerce
Madison County Tourism, Inc.
Museum Association of New York
Oneida County Tourism
Orleans County Tourism
Oswego County Tourism
Sullivan Catskills Visitors Assoc.
SUNY Brockport
The Lake George Area in NY’s Adirondacks
The Strong – National Museum of Play
Town of Long Lake
Town of Waterford
Visit Rochester
VISIT Staten Island
Watkins Glen Area Chamber of Commerce
Watkins Glen Harbor Hotel
Wayne Co. Office of Tourism
This is a great site to research content ideas that resonate with your audience. It allows you to see the most viral content on the web for your keywords. There is a limited use free version and a paid version for content marketers. Want to improve your content marketing, start with these webinars.
This website will tell you how your site is ranking compared to your competitors. It also can be used as a keyword research tool and a great place to find influencers and links. This is a paid tool with a very limited free option.
Google loves fast loading pages, so they created this tool to tell us if our websites are fast enough.
Most of the same things that make a site accessible to a blind person, also impact SEO and ranking. Use this tool to see how many errors you have on each page that impact accessibility. Having an accessible site is a must for brick and mortar businesses. See this article for more info.
Clean code matters, but one of the simplest things you can do is have a great title tag that describes your page and the keywords you are targeting. Remember the first 5 words are you “power words”.
To see your website code, find a part of your page where there is not an image, right click and select “view page source”. To find the Title Tag, look for <title>
Number of reviews, quality of reviews and recency of reviews all play a major factor in local search. Use this tool to request Google reviews:
Get Your Magic Google Review Link from Pleper.com ›
Is your site Mobile Friendly? Google now gives preference in search to sites that are mobile-friendly:
Run Google’s Mobile-Friendly Test ›
For DMO’s and Tourism Businesses: Would you like a free one-on-one to learn more about what was presented or have a Free 15 Minute Review of your digital marketing? You can book a time for Sara Mannix to call you here.
Would you like a copy of the Powerpoint Presentation? Email [email protected]
Loved the presentation? We LOVE reviews – review us on Google! Didn’t love the presentation? I’d love to hear that as well – email Sara Mannix on how to improve!
For Influencers and Agencies: We would love to be your partner. Let’s talk about how we can work together. Feel free to book a time to talk here.
