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Albany Lofts at One Broadway

Albany Lofts at One Broadway offers spacious luxury apartments at their apartment complex near Albany, NY. As a new business, they needed a professional website to convey what sets their apartments and amenities apart from other complexes in the region, and to begin collecting applications from prospective tenants. By working with Mannix Marketing for their website design and development needs, they now have a modern, professional, SEO-friendly website that highlights their unique selling points and creates a user-friendly experience for people who are searching for luxury apartments in and around Albany.

SEO-Friendly Website for Luxury Apartments in Albany, NY

As prospective tenants land on the new website for Albany Lofts, they’re greeted by professional visuals of the apartment complex along with helpful information which conveys the benefits of living at the Albany Lofts, including the luxurious amenities and convenient proximity to downtown Albany. Strategic calls-to-action are featured throughout the website to encourage prospective tenants to complete an online application and contact the Albany Lofts’ to check on available apartments.

In an effort to simplify the application process, we built a detailed application form which prospective tenants can submit directly through the new website. After a prospective tenant submits the application form through the website, the form is automatically relayed to the staff at Albany Lofts so they can review the applicant’s information.

By creating a mobile-friendly responsive website, prospective tenants can use their desktop, tablet, or smartphone to learn about the Albany Lofts’ apartments and amenities, submit an online application, and contact the Lofts’ for more information. In addition to delivering a user-friendly experience for mobile visitors, a responsive website also helps Albany Lofts get found in the search engines since Google now uses mobile-friendliness as a ranking signal.

As the Lofts’ collects more photos of the apartments, they have the ability to quickly and easily upload these images and other helpful information to the website through an easy-to-use Content Management System, putting them in greater control of their website and online presence.

Launched: August 2015

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