The Quarters at Lake George is a luxury vacation resort with pristine townhouses overlooking the beautiful shores of Lake George. The Quarters contacted Mannix Marketing with the goals of getting a modern, attention-grabbing new design, making the website mobile-friendly, and showing travelers what makes this resort a dream destination.
A comparison of the analytics from the old website to the new website shows that this redesigned lodging website has provided dramatically better results:
- Traffic from Organic Search increased by 14%
- Home Page Bounce Rate decreased by 23%
- Average Session Duration increased by 12%
- Average Page Load Time improved by 16%
Attention-Grabbing Website for Luxurious Lake George Resort
The home page features a stunning photo of the lakefront vacation rentals along with a compelling headline to visually and verbally convey what makes The Quarters at Lake George a dream destination. Photo-optimized sections of the home page helps The Quarters speak to their two target markets- travelers who are searching for lakefront vacation rentals, and those who are interested in fractional ownership.
The Quarters at Lake George also offers an array of seasonal lodging packages and deals. Knowing that specials and deals can be a major appeal for prospective guests, we incorporated a section for Specials directly into the home page.